I have been under the understanding that it is best to vary your anchor text.

[tdawson09]

I have been working on a keyword term "boat covers" - however a link from the manufacturer site with the anchor text something like "Company Name Boat Covers" would be just a good or better.

Is this correct?

Thanks,

Brook

[Desiree-CP]

Yes, from my link building experiences in the past 11 months I've noticed partial-match anchor text offer the best boost in rankings.  It's a way to create a natural profile unnaturally...if that makes any sense?  Although I have not conducted an actual experiment on this, including your company name is very beneficial as it helps brand your website as well.

For example, you can use these derivatives to get you started:

Boat Covers from [Company]
Buy Boat Covers only at [Company]
Go to [Company] for Boat Covers

Of course, there will be some who disagree with this method so at the end of the day I would suggest you test out both techniques.

Happy link building!

[mjtaylor]

CafePress is right on. Your position may also benefit from links to your page with your target text nearby, so cafepress' suggestion of Boat Covers from [Company] or similarly   [Company] Boat Covers should be on the right track.