Selling link building - Show me the money !

[onlinemediadirect]

Week after week we get enquiries for Link building services. Time and time again we are losing out on contracts and deals...

My stance -

We work on your site for a period of time doing link building so 2 days in the month a link building member will research competitors , yadi , yadi, ya

You get the picture right...

But the customers are being told by less scrupulous companies the numbers of links they will receive.

Impossible unless you are buying them right ?

So it reaches that point when you start questioning being 100% honest...

What advice would you give me on selling link building services...

[trader247]

I too am wondering about the benefits of link building. I suppose it has to do with the quality of links and where the site is in the process. If it is a newer site, the perhaps a link building strategy can help. If it is a site that has already done extensive link building, then perhaps it could be detrimental. There seems to be a grey area here and it just depends.

[AlanBleiweiss]

spammers work on volume.  Send out a million email messages, and if 1% fall for the hype, it's cost effective.  Over time, it can be profitable due to that volume.

Add in the fact that such services still tend to offer some actual results value (less and less every year), and "competing" against such companies is a seemingly monumental challenge.  It's also tempting to want to consider playing the same game.

I need to emphasize how insanely complex it is for a company to play in that field and even come close to being viable for a long-term business strategy.  The rules are ALWAYS changing. And just when you think you have a model that works, all it takes is a single algorithm change to wipe out your entire model.

Go ahead and play that game if you think you have the smarts to do so.  Personally, I laugh because it's a model based on completely unscrupulous tactics that are ultimately doomed to fail.  So if all you want is a money-grab and have the willingness to do so and still sleep at night, that's a choice you can make, yet it's a choice made by people I have no desire to know or do business with.  Let alone consider equals or friends or peers in this industry.

Alternately, by offering superior ethical services (if you rail at the word "ethical" you can stop reading now - you're in that "no desire to know" category), and stand proud on that truth, and promote it, and laud it, you'll find enough business from companies who only want to work with such companies.