Rich snippets

[Paul78]

Hi Everyone,

Hope you can help me out.

We have customer reviews on our product pages and are also ranking highly for those keywords for those product pages.

To improve our CTR for those keywords I think to show those reviews with organic results using rich snippets would be a good way of improving CTR.

I have asked my programmer to integrate this, which he came back and said after the rich snippets have been integrated we then have to ask Google to integrate it in their search results, is this true?

I hope this makes sense.

Kind Regards

[AlanMosley]

Can you give me a URL, i will tell you if it has rich snippits done correctly.

Google decided when to show them it is not automatic, but if done correcly and your site is not too spammy you should be able to get them picked up.

[NeilTompkins]

You can test your Rich Snippets using http://www.google.com/webmasters/tools/richsnippets

[Paul78]

Hi Alan,

We are migrating to a new website which is about to go live in December this will include the rich snippets. At the moment the rich snippets have not been coded into the exciting code, so there is nothing to show i'm afraid.

[AlanMosley]

Well the short answer is, if you do a good job on your website its not spammy, it crawls well, you should get your snippits picked up.

when you get it up and going you can use the rich snippit tool to check them, http://www.google.com/webmasters/tools/richsnippets

Make sure you have plenty of the properties filled in, It is my expirence that slim snippits dont work.

[Paul78]

It is best practice to let Google know about these rich snippets? If so, how is this done?

Yes, i came across the webmaster tool for rich snippets, will be using this for sure.

Kind Regards

[AlanMosley]

They will find them as the crawl

[flanksrp]

We've implemented rich snippets for a bunch of our retailer pages and they are showing up for about half of them. Is this Google just decided which SERPs to show the snippets for and which not to or is it something more?