On-Site Optimization and Repeat Customers

[BobGW]

Hello,

One of my clients has repeat customers. All of his surface level categories are optimized.

None of his 2nd or 3rd level categories are optimized at all.

Is there any harm in optimizing these 2nd or 3rd level categories. Is there any way it could cause a problem with repeat customers?

I didn't think so but I want to make sure.

Thanks!

[smstv]

That is a very good questions.

In my opinion, we i like to optimize all levels, but just being sure I don't repeat, or replicate any meta information.

All just needs to be relevant. To keep the page content quality score.

[First]

What type of problems are you concerned with? How would repeat customers be affected by your optimization, in comparison to new customers? Sorry for the questions but just trying to better understand your questions and concerns.

Like Cisaz said I like to optimize all levels. Cisaz advice is right on point. I would just add to use these 2nd & 3rd level categories to target longer tail keywords.

[BobGW]

Yes, I know not to reoptimize pages already optimized, but this is a successful site and I want to be careful even if I just add to the optimization.

We have too many products to optimize all levels, just category pages, but I would love to hear why/how to optimize individual products

[EricaMcGillivray]

I would start with your client's most valuable pages and make sure those are optimized. Then I would work on the other categories/product pages that your client's long-term vision for the company is reflected in. For example, when I sold outdoor clothing, the company was expanding into outerwear long-term, so I made sure to optimize my outerwear categories and product pages, especially to get into keywords that we weren't known for or even ranking for.

[BobGW]

Thanks Erica!