Strange rank behavior

[Filolari]

Hi, I was ranked 16th (second page) on google italy for the keyword "realizzazione siti internet" (high and competitive serach volume) on an internel landing page:  http://www.spotview.it/soluzioni-web-complete/realizzazione-siti-internet.html and everything went fine, that was my strategy planed for placement of selected keyword.The same page was ranked also for more relating keyworks just few position far from the main keyword.

Now starts the strange behavior, suddenly on the end of september google.it decides to switch the landing page to the home page of the site! (absolutely not optimized for "realizzazione siti internet") and the for the others releated keyword the url disappear completely from the serp.

Checking back into my link building database I found that some guys of my staff inserted wrong new links with the exact keyword "realizzazione siti internet" pointing to the home! not so good!

those wrong links are about 10 with exact keyword and another 10 with releated keyword.

So I decided to continue inserting links pointing to the right landing page http://www.spotview.it/soluzioni-web-complete/realizzazione-siti-internet.html to balance and to let google switch back to exact url.

moreover I also tried to remove some wrong link with a little rate of succes

Could somebody please tell me why now at about 45 day past the "landing switch error" the problem is not solved? somebody has suggestion or strategies to apply?

thanks in advance

[SimonCullum]

Hi Filolari

Well done, you've performed the correct actions to try and get your internal page back ranking for the term "realizzazione siti internet".  It's even the first page linked to under the 'Featured Spotview' section on your homepage, it's in the navigation, so it's well linked to from your homepage. It's also in the Title, Description and H1 tag on your internal page, which all helps.

Your robots.txt file looks fine, nothing to worry about there.

As the homepage is often (not always) the strongest most authoritive page, it can take time for a deeper page to rank for a particular keyword instead. Switching back from the homepage will take a while, just need to wait a while longer and try as many of the following as you can to aid the process:

• Your website doesn't appear to have a sitemap.xml file, it's not located at http://www.spotview.it/sitemap.xml ~ I'd suggest creating a sitemap.xml file and submitting it to Google via Google Webmaster Tools.
• I'd suggest to continue what you're doing, obtaining more natural links to your internal page from other good quality relevant websites, with the optimized anchor text.
• Perhaps create a useful & interesting Infographic with a link back to the page, then distribute the Infographic to a variety of relevant websites.
• Create some more new unique content on your website to keep it fresh, where relevant, link some of these pages (only if appropriate to do so, avoid significant link sculpting) to the page you're trying to get ranking highly again.
• When the opportunity arises, do a Press Release and distribute it well, linking back to the page.

Hope that helps,

Regards

Simon

[EGOL]

I agree with Simon.

The upside from this is that when the internal page starts ranking again you might have a double listing in this SERP.

[SimonCullum]

Thank you.

A good point from yourself there, could indeed result with a double listing

[Filolari]

hi and thanks for response, so do you think that google will not switch back the to the original landing page but it will keep the wrong one and rank also the right url?

[SimonCullum]

Chances are that if you keep doing what you're doing with the link building and take my advice and suggestions above, then Google will, at some point (impossible to predict when) switch back to your original landing page or list it as well as your homepage.

So yes I expect your original landing page to be there again, though can of course be no guarantees, so keep working at it