I'm not sure why SEOMoz is reporting duplicate content

[FutureMemoriesInc]

I have thousands of duplicate page content errors on my site, but I'm not exactly sure why.

For example, the crawl is reporting this page - http://www.fantasytoyland.com/2011-glee-costumes.html is a duplicate of this page - http://www.fantasytoyland.com/2011-jersey-shore-costumes.html .

All of these products are unique to the page - what is causing it to flag as duplicate content?

[YannickVeys]

Because 95% of the content is equal. 3 links and 20 words are different. The rest, all the links, menu, etc. is the same.

I'd try adding a bit more uniqe text to each page. Tell search engines and users a bit more what they can find on those pages.

[AlanMosley]

Yannick is correct, SE's try to work out what is the real content, and what is the template, and judge your your content not your template, but in this case the content is just too thin.

HTML5 enab,es you to mark out content from template a lot easier with the article tag, but ithink the real problem here is, as Yannick said, content is too thin.

[eTundra]

It's important to remember that "almost the same" can be just as bad as "exactly the same" when talking about duplicate content.  Out of all the words on these two pages, less than 50 are actually different - the names of the few products you have listed.

Your products need some unique content to distinguish them really badly.  These pages are content-poor and need more products per page and a good injection of original, readable copy.

You're pretty lucky in that writing copy for these products could be really fun for a young intern or entry level person.  Just throw them a couple good keywords and let them go to town with how great these Glee or Jersey Shore costumes are.  You've got a huge white space to fill there so don't hold back.  I'd also encourage you to incorporate other elements like video, social media, and user-generated content - all of which should be easier to generate for such fun products than the boring blue widgets I deal with every day.

It's time to go content-crazy!