Advice on why page isn't being indexed in google top 1000 for keyword

[bluelilyseo]

Hi,

http://www.cgcomposites.com.au/composite-material.html

This page isn't listed for keywords 'composite material'

It has been live for a few weeks and gets grade A report for onpage optimisation?

regards

Michael

[RyanKent]

Hi Michael.

If I am on your site's home page, how can I get to the /composite-material through your site? I didn't notice any link from the home page. I checked several menus including Products, Resources and Construction but I could not locate a link to that page. I also noticed there is not a HTML sitemap offered.

Unless I am missing something, it seems like it is an island page which cannot be reached.

[bluelilyseo]

unintentional

[bluelilyseo]

thanks so much for your reply.  I've no practical experience with SEO.

The page is a test, an island as you described.

It is listed in the sitemap.xml file which was submitted to google via webmaster tools

Am I wrong to expect that that would be sufficent?

I have since added a sitemap html page to the footer

thanks Michael

[evolvingSEO]

Good call Ryan.  I simply did a site: search for that page and it came up in the index.  I also searched for a portion of random text from that page and it still came up.  Could it be indexed but because its an orphaned page it doesn't rank for the term its optimized for, because it doesn't get any linkjuice / domain authority flow?

Nice catch again!

-Dan

[RyanKent]

@Dan, yes that is my thinking. The page ranks as #2 for "Huntsman Advanced Materials (Araldite), Gurit High Modulus (SP)" and then #1 spot is the home page of the site which also contains the phrase. Basically the page is indexed and exists but since it had no links to it, the PR was the absolute lowest possible.

@Michael, it is a best practice to always use lowercase letters in URLs. I notice the page URL you originally shared is all lowercase, but your sitemap capitalizes various URLs such as http://www.cgcomposites.com.au/Composite-Material.html

From an SEO standpoint there is an issue on your site where all forms of capitalized URLs are valid on your site and return a 200 (OK) Header response.

http://www.cgcomposites.com.au/composite-material.html

http://www.cgcomposites.com.au/Composite-Material.html

http://www.cgcomposites.com.au/COMposite-Material.html

The above 3 URLs all work. They shouldn't. It is another issue which should be fixed.

Lastly, adding the HTML Sitemap to your footer is a good step, but ideally you should have a better link to your /composite-material page. You can link from your navigation, your sidebar "Product Range" block, or an anchor link within your text.