301 Redirect Question

[Yo_Adrian]

I'm working on a site that has a lot of indexed pages and backlinks to both domain.com and www.domain.com. Will using a 301 redirect to send domain.com to www.domain.com merge all of the indexed pages and links over to www.domain.com, thereby strengthening the www?

[RyanKent]

Will using a 301 redirect to send domain.com to www.domain.com merge all of the indexed pages and links over to www.domain.com, thereby strengthening the www?

Yes.

If possible, you want to modify any links to directly target the www.domain.com URL. For those links outside of your control, the 301 will merge the backlinks along with 90%+ of their link juice.

[Yo_Adrian]

Thanks for the quick reply! I'll go ahead and manually change all links under our control before setting up a 301.