Tips For Video Optimization

[DGSEO]

What are your top tips for optimizing video for search?

[rishil]

The best guide out there IMHO is by Yoast http://yoast.com/video-seo/

[CPU]

These are the tips I have picked up from various blogs and books...

• Use keywords in the filename and URL
• Use keywords in the link text for the file.
• Write an interesting description of the video including keywords
• Enter metadata for the file e.g title, keywords, and a description.
• Include the word 'video' in the metadata as people searching for videos will use that word
• Provide a transcript
• If hosting on a 3rd party site (e.g Youtube) provide links back to your site
• If hosting on a 3rd party site be aware of any limits on display lenghth of the title
• Allow users to rate your video
• Use a video sitemap to help search engines find your videos.
• Submit the video sitemap to Google using the Webmaster Tools

For info on video sitemaps you can go to http://www.google.com/support/webmasters/bin/answer.py?answer=80472

Hope this helps...

[DGSEO]

Thanks, Rishi!

[DGSEO]

Great simple list of tips.  Much appreciated, Lewis!