What Facebook Content to Post

[BobGW]

Hi,

Our website is

nlpca(dot)com

facebook page:

http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142

They recently added facebook. I told them for posting on the wall to do the following:

1. Identify your target audience, possible people to like us

2. Identify what they really really are searching for on Facebook and the web, and give it to them.

How could we improve on this strategy.

At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy

Your thoughts?

[FrontlineMobility]

The suggestions you made are a good start, however why not something that involves humor in that field like a short comic strip. PICTURES have to have pictures of the people who work their, when they are working, when they are out and about. Pictures are critical for social media it tells the followers that the company is real and the people exist.  Good luck on your quest good sir!

Justin Smith

[AlanMosley]

Remeber you have to convert to sales, it is no use getting too far way from your end goal just to get exposure if you cannot convert it back to sales.

I am not a big believe in social media, i assume in certain industries it would be good, but in many industries iit just not what facebook users are looking for.

[EGOL]

Never assume that you understand you audience.

You don't.

Learn from your audience.

Observe what they engage.  Make note of it.

Observe what they ignore.  Make note of it.

Give them more of what they want and less of what they don't... but don't bore them with repetition.

Never assume that you understand what they want... because they will want different things over time and as your audience changes.

Finally... It is possible that only a small group of your audience is your real target population.  They are the important ones.  Don't let single voices steer you - unless they are voices that you must heed or voices that give great advice.

[BobGW]

Wow, good advice. Thank you EGOL. I like Justin and Alan's posts too. Thanks a lot.