Local seo, business in multiple cities?

[pwpaneuro]

Hello Everyone,

What is the best strategy when it comes to optimizing a website that services more than one city.

So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city?

Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff).

I'd really appreciate your thoughts on this.

Thank you in advance,

Alex

[Sebes]

The best way to do this is to make sure, that you have a postal adress (i.e. an office) in all cities. If you do, create local business pages on you domain:

domain.tld/computer-fixing-new-york.html
domain.tld/computer-fixing-san-francisco.html

Make a little page about your office and your services, use schema.org to mark the adresses (-> http://schema.org/LocalBusiness ) Use pictures etc.
Next: create corresponding Business Profiles with google and link to your local pages.

Get local links and reviews for your corresponding pages.

There are business related keywords that google doesn't recognize as local businesses. These are usually very easy to rank for (very few, but there are some): For those phrases a simple optimized page "Keyword New York" etc. will suffice (use the seomoz "perfect cupcake" as an example. To test whether a keyword is considered local just see if there are the 7 or 10 local results in the SERP. If not, you might have found one.

[pwpaneuro]

Thanks Sebes and sorry for the late reply I just came back from the SearchLove conference in London.

I have a client that has a national business and the issue I have is that some other companies that offer his services (they make windows) have the same postal address with them.

What to do in this case?

Thanks,

Alex

[Sebes]

What exactly do you mean with "have the same postal adress with them". Does your client and his competitors share an office or the like?

[pwpaneuro]

It's not really competitors. My client is the big factory let's say, and they provide windows to many little companies that sell the windows.

One of that little company happens to have the exact address (only the phone number differs) with my client's office in a particular city.

[Sebes]

Isn't that rather good, so Google knows there is a business at all. I wouldn't worry, think of all the big office towers where tens of companies have the same physical adress. So don't worry.

Just make a cute little profil with a picture of their office (office-windows-anytown.jpg use microtagging etc put outgoing links to regional pages - preferably about windows or complimentary products in anytown - get some local links, get listet in the phonebook with that office adress and you will be fine. If you need s/o to have a look at your page just PM me. If this helped you, I really appreciate it if you mark the answer as answered/helpfull