Site 'filtered' by Google in early July.... and still filtered!

[Go2Holidays]

Ok, thanks for taking the time to read those and research it. As I said, I'm happy to be corrected but I was just going on what seems to be stated in a number of places... and in relation to what I've actually experience on our site. We've made changes but seen no changes yet, so either it is just the normal sort of 30 day cycle that needs to pass, or we await a Panda manual analysis (on a similar time-frame perhaps, so as you say it doesn't make much difference), OR we have had a penalty applied for a certain amount of time (90 days?).... OR we still haven't fixed the issues. I'd be suprised (now) if the latter is true, I believe the site should index better (p50+ is not poor ranking, it is a penalty/filter), so hopefully it's just a matter of time.

What we did have happen with the site is this though....

6th July a penalty was applied. Went from a good number of hits to a trickle.

(Made various changes seeking to address the causes)

5th August (30 days later) suddenly Google traffic came back. Carried on like that, well ranked, for 5 days..... then suddenly disappeared again.

Now, it is the fact that when 30 days expired that we 'returned' that indicates a 30 day penalty at that stage.... and the fact that 5 days later we disappeared again INDICATES (that's all) that perhaps a manual process was run again on the sites in Google's index and we got knocked under again.

It's speculation of course.... but it's important to have an 'idea' of what is going on so that I know whether I still have things to fix or whether the fixes made have been right and it is now a matter of time to see the results. Of course the majority of improvements are all good anyway (more content will always help) but some changes made could be detrimental and I wouldn't want to be going around in circles if the situation was simply at a stage where the main issue at stake was for some time to pass to see the impact of changes already made.

(And that all said... whether true or not.... It seems to be perfectly feasible and sensible that certain analysis by Panda WOULD be done periodically, rather than daily, simply because of the processing required.)

[RyanKent]

I agree with most of what you shared, except the last part. I have the utmost confidence Google is capable of processing any amount of data efficiently. The Panda changes are algorithmic changes, and I doubt anyone on the planet is as efficient at applying an algorithm to large data sets as Google.

I would also say you are much more confident about the quality of your site then I am. I recognize you have worked very hard on your site and I agree the small amount I have seen is much improved. I would classify your current site still requires major work.

We are viewing your site from different perspectives. It seems your viewpoint is along the lines of "what is the minimum amount of changes necessary to be indexed properly?" My viewpoint is, what changes need to be made to make this site a world-class property rental site? The biggest difference is, if you fall short of your goal the site remains unlisted for 30+ days. If you fall short of the standards I set forth, your site still would be listed but you would not rank in the top 3.

[Go2Holidays]

Not at all Ryan! You do me a disservice.

My goal is as high as yours, if not higher. My goal is not to make this 'A world-class property rental site', but to make it the best. Period. I see no reason for not aiming high with it.

But I realise that it's not going to be the best next week, that's all. It's taken time to get this far (which is a million miles from what it was last year, Google ranking aside) and it will take more time to get to where I want it to be. But big goals are achieved with many steps. You climb a mountain one step at a time.

I'm simply talking about the next step. I'm on the side of the mountain, it's freezing cold and I have a particular problem to solve. So whilst I intend to reach the top I'm simply focussed on solving the current problem. Once done I'll be able to move on to the next step(s) without this particular hinderance.

As I said before, there are many more issues on my list of TODOs than the ones you've identified (but your input is welcome). Those will get addressed one by one, and I'm confident of progressing. I'm not aiming to do 'the minimum'.... my question about the content had a reason behind it, which is how best to target resources. That could be to make the guides longer and better, or it could be to add more. At present I need good pages, and more of them. One fantastic page won't be enough. 100 poor pages won't help. 20 Good pages will do better. Once we have those, we can add 20 more. Then make 20 great ones, then another 20 good ones.... and so on. One step at a time.

But don't doubt the goal!

(Only, when you're currently down on p50.... to come on a forum boasting of making the best site out there is going to look a little like a squeaking mouse making great claims. First you walk, then you run.)

(EDIT...

P.S. I have to say however, that I don't quite understand why you have taken the tone you have here? I've heard all you've said, have embraced the positive changes you recommend, have begun to implement then and intend to improve the site more. I haven't disagreed or argued with you, and yet you seem to end on a somewhat negative note? My original question is specific to Google, not asking what needs making better on the site generally. But your responses are nevertheless helpful and welcome. So I thank you for them, but can assure you I'm not taking a 'miserly' approach to the site, simply a realistic one step at a time approach.

[RyanKent]

Well said Ian. Please accept my apologies and thanks for correcting me in such a cheerful manner.

[Go2Holidays]

Thanks Ryan. I hope my PS edit didn't 'cross' with your post or sound negative.

I'm very thankful for all your input, and indeed, for even bothering to take time to look at the site and reply. You didn't need to and I appreciate it.

But I'm certainly aiming as high as I can with the site. I hardly have the resources of Google et al at my disposal, but great things aren't always achieved by mighty powers. It's good ideas, a little bit of ingenuity, originality, and steady, chipping away, hard work that often prevails. Being knocked out of Google can be quite depressing.... but I'm not cast down and consider it to be blip which ultimately will result in improvements to the site which might otherwise not have occurred. In the end it should make better.... because adversity works like that, you learn from it and end up wiser and stronger in the end. Hopefully!

[RyanKent]

At the time I replied I hadn't seen the PS edit.

My only disappointment or negative tone related to what I felt was resistance to changes which are well within your control to make immediately. For example, the footer section of your site is very spammy.

If I add a footer to my site which says "Now servicing California including Sacramento, Los Angeles and Beverly Hills" which each of the three cities being anchor links to pages within my site, that would be fine. If I were to take the same approach listing a dozen or more locations, that would be spammy.

You have two spammy types of blocks in your footer. These blocks appear on every page of your site. I can understand that changes take time and so forth, but frankly removing those blocks should be a very fast and easy change and improve a negative quality issue with your site.

We both have the same goal, the proper re-indexing of your site. I view the changes necessary to improve your site as mostly items which can be taken care of relatively quickly. Of course, generating the unique content on each page will take a considerable amount of time and effort, but site wide changes of the footer, social icons, URL structure and so forth are generally fast changes.

As a general SEO principle, the important content of your web page should be above the fold (i.e. viewable immediately when the page loads). The footer is for items you have to present but otherwise don't care much about. Copyrights, Privacy Policy, Disclaimers, etc. The footer is not a good place to stuff links you want users to use.

Again, sorry if I came across harshly. My social graces often fall quickly as I move deeper into a site and my "Let's get it done...GO GO GO" spirit kicks in.

[Go2Holidays]

Ryan, I think you're reading a little too much into my responses. 'We'll review it' is not intended as resistance, but simply that we'll have a think about what to do in each specific case. For example, as you suggest regarding the footer, a sentence like  "Now servicing California including Sacramento, Los Angeles and Beverly Hills" wouldn't be spammy. So the question was, should I replace what I had with some shorter, more natural text and links, or should I just bin it altogether?

So... regarding your most recent suggestions. If you take a look at the site now, you'll see that:

1. The links in the footer have gone. As I said, I want to review it a bit as it may need some re-arrangement etc. But for now I've just removed them all.

2. There is now a Cottages & Lets tab. This again may need tweaking, I'm not sure. Currently clicking it takes you to that search, but to the 'level' of your last search. So first time it is at the root, subsequent times it will remember your last search and take you there.

3. The issues with editing the URL are now fixed. ie. taking the town off and county off and just having /England now shows England lets.... adding a county shows that county etc. I think this is as you'd expect.

Onwards and upwards!

[RyanKent]

Fantastic to hear the progress you are making! Very sincerely so.

[Go2Holidays]

Thanks Ryan.... and....

HURRAH! It looks like the penalty/filter has been lifted today!! At last. (Although I won't get too excited until another 7 to 14 days have gone by and I can see that we're remaining there, and don't get penalised again as in August).

But.... yesterday a search for "holiday lets in Beesands" came up on p27. Today.... it is at the top of p2! (Not quite p1 yet, but coming from where we were that's great news).

The downside is, having removed virtually everything from the Google index we have very few pages actually indexed that you can find, right now. But that was intentional in order to get a grip on the situation, remove all pages which lack enough original content, and to be able to monitor a very limited set of pages and their progress in the index. So, that (hopefully) achieved, the concentration can continue to be on building up the content and adding more pages. And obviously there is more to do on the site itself, but it's a good step.

Thanks for the help!

[RyanKent]

I am exceptionally pleased to hear this result.

You are absolutely correct to not get too excited yet. I would suggest you continue with your current plan for now. If after 10+ days passed your rankings remain, then you have likely resolved the problem and should just exercise caution in re-adding the additional pages.

[Go2Holidays]

Absolutely. I think for now we'll just stick with adding area pages with new guides added. All original, unique. Hopefully as that builds up it will help maintain the site's overall 'quality' in Google's eyes.

Much could happen in the next 10 days.... but it's a positive sign anyway.

[Go2Holidays]

Hi,

Just checking in to give a quick update.... November 1st, so a good 10 days on, and we're still ranked in Google, which is great. I still think I'll 'reserve' some judgment until a 30 day cycle has passed... but it's looking good.

...and the pages which Google has indexed are ranked reasonably. Generally in the top 4 pages. Obviously I'd like to see them higher, but it's a good start. The downside is simply that there are few pages indexed, and whilst we steadily work on adding content Google doesn't tend to add the pages in a great hurry, they do seem to take a week or so. But I'll see how it goes.

[RyanKent]

Glad to hear things are progressing, even if it is a bit slow.

Your pages would likely be indexed a bit faster if they were linked from the home page. In a more typical situation, if you added a new location to your site there might be a "New Locations" block on your home page. In this particular situation it is more of a matter of being patient.