MozTrust VERY low

[freebetinfo]

Our mozTrust number is just 1.06. Looking at the rankings for important keywords for us, the sites around us all have over 4.

However on closer inspection, even some with a mozTrust of over 4 don't really have much of a different linking profile than our site.

With one competitor, I've looked on OpenSiteExplorer comparing link metrics, and we get tickmarks for everything other than mozTrust (1.06 us, 4.5 them).

What could posssibly be causing such a low number, and how important a factor is this in SERPS?

[freebetinfo]

I should add this is on a page on our site, not the root.

[AlanMosley]

this explains moztrust

http://www.seomoz.org/learn-seo/moztrust

Although seomoz do a good job at trying to gage these things, it is not to say that they see it the same way as SE's

[freebetinfo]

Yeah I had read that, I just wasn't sure why our page was so much lower than the others, especially ones that didn't even seem to have any particularly strong links back from anything that looked particularly authoratitive.