What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ?

[helpwanted]

What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ?

My concern is that I may be optimizing certain pages with wrong kw phrases and building backlinks to wrong kw phrases that are not a good conversion keyword for the services that I am selling.

What are the various ways and tools that can be used to determine if I am optimizing for the right kw's phrases and not the wrong ones that will not convert into a lead from the optin form.

I am wondering if ppc spy tools such as spyfu, semrush help me identify if I in fact am opitimizing for the right kw's ?

[softclick]

We have a 4-step-process for keyword-discovery:

1. we do a brainstorming session and collect all keywords, that come to our minds
2. we create an adwords campain an run all these keywords / phrases in broad match
3. we keep only those combinations, that convert well
4. we use "spy tools" to collect our competitors keywords / phases and restart with them at 2.

[softclick]

PS: As we are Germans, we use Sistrix, Searchmetrics, WISE for discovering the keywords of our competitors. I have no suggestion for the us/uk-market. But I hope SEOmoz will offer a keyword tool in the future

[helpwanted]

Thanks for your feedback, So the key is to run adwords campaigns to test which words convert ..humm thanks ;0}

Wondering if those ppc/organic  spy tools can help with determining what kw's the competitors are optimizing that are giving them top conversions in Organic SERP's ?

[softclick]

PS: 5. Would be -> do SEO for the best converting keys

I do not know a tool, that predicts conversion rates. But if you see, that a competitor is doing heavy link-building on a page / key, it is very likely, that it is converting well

You could try this just with Open Site Explorer here at SEOMOZ. Check the domain of a competitor -> click on "top pages". You will see the most linked to pages.

Check the titles of those pages and with a high probability you will have his top converting keywords.