The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Will a large percentage of 404 links negatively impact SERP performance?

    Will a large percentage of 404 links negatively impact SERP performance?

    On-Page / Site Optimization
    3 2 587
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • DirectiveGroup
      DirectiveGroup last edited by

      We discovered a broken link and issue with a dynamically generated sitemap that resulted in 9,000+ pages of duplicate content (namely there was not actual 404 page, but content for a 404 page that populated on the broken page).

      We've corrected that issue so the 404 page is working correctly now and there aren't any more broken links on the site. However, we just reviewed our Google crawl report, and saw that now there are 9,000+ 404 links in the Google index.

      We discovered the initial error when our SERP performance dropped 60% in a month.

      Now that we've corrected all the duplicate content pages, will vast number of 404 pages negatively impact SERP results? If so, do you recommend doing 301 redirects to the page it should have gone to, and do you know of any automated tools performing the 301's (it's a standard HTML site, no CMS involved).

      Thanks for your help!

      1 Reply Last reply Reply Quote 0
      • Malarowski
        Malarowski last edited by

        Give it a bit of time and it should fix itself. Google will crawl it and find that it is no longer broken.

        DirectiveGroup 1 Reply Last reply Reply Quote 0
        • DirectiveGroup
          DirectiveGroup @Malarowski last edited by

          Thanks for your response. Does it seem probable that this issue caused the 60% drop in SERP performance? The only other variable near the same time was changing hosting providers. We have moved to this provider for other clients, and never saw this kind of change, but that was usually at the beginning of the SEO campaign, not in the middle.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • How does the footer links impact the the pages SEO quality?
            TaylorRHawkins
            TaylorRHawkins
            0
            3
            438

          • Links after meta description on SERP
            customerparadigm.com
            customerparadigm.com
            0
            5
            379

          • Swear Filter - SERP Impact
            Optimise
            Optimise
            0
            6
            682

          • Will adding affiliate links negatively affect my SEO?
            RobertFisher
            RobertFisher
            0
            2
            581

          • 404 link | How to remove the link so it is not found?
            AlanMosley
            AlanMosley
            0
            4
            335

          • How impactful will text at the bottom of the page be?
            blahblahblah2015
            blahblahblah2015
            0
            2
            754

          • Removed listings: 404, internal links or redirect?
            KeriMorgret
            KeriMorgret
            0
            4
            1.1k

          • On page links, SEO impact
            eyepaq
            eyepaq
            0
            6
            1.1k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy