Hub technique

[pwpaneuro]

Hi Everyone,

I wonder what do you think about the HUB technique:

#1. You make one post/page with most info about your targeted key-phrase and link to it from all other posts related to that key-phrase OR

#2. In Wp for example you make a Category called Your-Key-Phrase and use the Category Description to add some useful content key-phrase related, and post all articles related to that key-phrase under that category so that when viewed the category at say: domain.com/category-key-phrase/ you see the category description followed by all the articles (excerpts) in that category.

So, what do you think works best?

Thank you,

Alex

[anthonydnelson]

Hi Alex,

Either option has a fine chance of ranking well.

It's going to depend on what type of keyword you are targeting. If I'm searching for something broad and informational, a category page seems like a nice spot to land. If I'm searching for something more specific, I want to land on the page with the actual information I'm looking for, not on a page of results.

You should decide what will work best for your site. Do you plan on writing a lot of content regularly? If so, you might want to use the category method. If not, perhaps you should just make one page, as rich and useful as possible and try to get that one to rank.