How does someone rank page one on google for one domain for over 150 keywords?

[charlesgrimm]

A local seo is exclaiming his fantastic track record for a pool company(amonst others) in our local market. Over 150 keywords on page one of google. I checked out a few things using some moz tools and didn't find anything that would suggest that this has come from white hat strategies, tactics or links etc. Interested in how he is doing this and if it is white hat? Thanks, C

[RyanKent]

Hi Charles.

We would love to offer feedback. What would help is the URL of the site along with some of the keywords which are involved. With that information we can offer a specific reply. Without it, we are left to a long list of generic guesses.

[AlanMosley]

Well if the keywords were "fsafsdaf" and "iosdfosdjfsadlf" and teh like you may have a chance

[charlesgrimm]

Hi Ryan

The company is allpool.com and the keywords are here brandtastic.us/seo-allpoolrankings.htm Thanks, C

[KeriMorgret]

Does anyone search those terms? Do those terms convert?

To answer your question, one of the ways one ranks is to have the light colored text on the light colored background on each page with the following in a spammy footer:

Orlando Pool Service - Orlando Pool Cleaning - Orlando Pool Repairs - Orlando Pool Remodeling - Orlando Pool Renovations - Winter Park, FL - Winter Park Pool Service - Winter Park Pool Service - Winter Park Pool Remodeling - Orlando, FL - Maitland, FL - College Park - Windermere, FL - Longwood, FL - Casselberry, Fl - Lake Mary, FL - Goldenrod, FL - Heathrow, FL - 32825 - 34786 - 32750 - 32779 32714 - 32810 - 32751 - 32707 - 32835 - 32828 - 32801 - 32803 - 32806 - 32789 - 32746 - 32712 - 33880 - 33881 - 33884 - 33801 - 33805 - 33803

[charlesgrimm]

I didn't think that the greyed out text in the footer would actually make much difference in ranking...seems pretty old school black hat. Sure, agreed, rank doesn't mean conversion. It doesn't appear that there are bulk keyword domains with redirects.

[RyanKent]

The results are greatly exaggerated. While it is true that each variation of a term can be viewed separated, there is nothing amazing about receiving the same results for these minor variations.

If your site ranks #1 for "Orlando Pool Repair" already, then earning the #1 ranking for "Orlando FL Poor Repair", "Orlando Pool Repairs", "Orlando FL Poor Repairs", "Orlando Pool Pump Repair", "Orlando Pool Pump Repairs", "Orlando Pool Pumps" and numerous other variations....it is all helpful and good, but hardly impressive.

Also note the site's organic listing is not even listed on the first page of Google SERP. It is their Google Local listing that ranks first (A) position. Notice the (D) position SERP result for orlandopool.com? The orlandopool.com site also is the 4th organic listing on the page.

What stands out to me about this site is they have 11 reviews. The other 6 local listings combined have 15 reviews. Notice their 4th review? Guess what. Brandtastic, the SEO company, gave them a Google review. I'm pretty sure if they were caught for this manipulation they would get thrown in the penalty box.

It looks like on April 14, 2010 the second Google review was offered as a negative review. It seems clear to me the site has, in one form or another, "acquired" multiple positive reviews which are not authentic. Notice there is another positive review on July 5th, the same day of the Brandtastic review. The April 18th, 2010 review seems highly suspect.

Despite 2 highly negative Google reviews, they do have 9 great reviews which provides the business a lot of credibility. They also have an A+ BBB rating which helps, along with a decently designed site with social integration, a blog, 40 years in business, etc.

The big clarity point is this site does well in Local SEO due to clear manipulations and some tactics which Keri point out that is definitely not a positive SEO approach. It would not surprise me at all if this site disappeared from SERPs at any point.

[charlesgrimm]

Ryan,

Thanks for the analysis on local and the reviews. I suppose it is just an accumulation of several things, although I thought there might be something a bit more sophisticated at hand.

[RyanKent]

There very well could be but I didn't look deep at all. I never even went past the first page of the site. I saw the footer and the phony review and quickly determined the SEO company was using poor techniques to manipulate results, and I would not want to expose a site to those methods.