What's the best practice for tracking broad match traffic?

[MackenzieFogelson]

We use the Pro Web App for our keyword/ranking reporting. First, am I correct in assuming that this uses exact match to report the traffic?

That being the case, is there a way in Moz (beyond entering endless permutations of our targeted keywords) to track traffic we're getting out of broad match searches?

For example, say we optimized for and are tracking the keyword "lambada dancing llamas" for a company called Llarry's Llamas. Let's say that Moz reports little to no traffic for that keyword, but GoogleAnalytics indicates that we've gotten traffic from "larrys dancing llamas", "dancing llamas", "llarry llamas" and so on.

So, obviously we're getting broad match traffic out of the lambada llamas, just not a lot of exact match, which is all that the Moz app shows.

How do other people track this kind of traffic?

[Netboost]

the moz tools track exact match traffic.

If you want borad match traffic use google analytics or wp dashboard and manually add the stats to your reports. This can be done quite quickly in excel.