This is a real dumb question about on page optimization

[highersourcesites]

I've been reading the docs for using this site and am puzzled by the on page optimization reports, and the tactics for creating the reports.

In no place can i find that you first must use the keywords you have identified to track in the campaign on pages on your web site. Am i missing something?

From just reading how to do your campaign, it would appear that you never have to touch your pages with the keywords you want to track, all 500 of them for one page, if that's what you want to do.

Not knowing how the application works, it is possible to imagine anything, including not needing to do the obvious steps of writing a well optimized page first.

I want to presume that first you optimize your pages with the keywords you want to track, then go ahead and run your campaign. Although this is the obvious thing, I don't see that part of the seo puzzle being mentioned in any of the docs.

Where do i hunt for that part of the equation?

[ikomorin]

The keyword tool is mostly used for the keywords that you want to track. So yes, you will need to optimize your site for the keywords you want to be in the SERP. A good tool to do this is the Grade Cards, where you check how your site performs for the certain keywords.

The best part, is that you can do all this things to your competitors as well

[ShaMenz]

Hi Ed,

You can use the On-page tool to optimize for any keyword term as long as it is loaded into the keyword list in your campaign.

By default the On-page tool offers a report card for every keyword already loaded that it finds relevant to your home page. You can create Report cards for individual pages and keywords by digging a little deeper into the tool.

To use the tool for specific pages:

G****o into the On-page tool and you will see the Summary view. If you look right above the big heading On-page Optimization, there are two blue text links. Choose Report Card.

Now you will see a selector which allows you to choose any keyword from your campaign list and enter the URL of any page in the site.

Click Grade my On-page Optimization and voila! Roger will fetch your Report Card!

Wherever you are in the Pro App, if you need instructions, look for the small blue "Help" link toward the top right (just below the Pro menu bar). The Help page for the On-Page tool is at this link

Hope that helps.