Date in the video search results

[gmk1567]

How to control date display in the Google video SERP?

Even if pages don't have dates in it, Google displays dates for some results.

Try with this:

Search query: Thanks video

• Check the third result.

Thanks.

[Martijn_Scheijbeler]

Hi,

Videos are included for sites within the SERPs by submitting a video SItemap to Google. Within the sitemap you have the possibility to add the tag: video:publication_date, this tag will provide Google with the data for the date you'll find in the SERPs.</video:publication_date>

video:publication_date2007-11-05T19:20:30+08:00</video:publication_date>

More information on how to use this and what kind of formats for this tag/ video sitemap could be found here.

[gmk1567]

Thanks for your answer.

So if this tag is not provided, can we expect that Google will not display the date?

Thanks.

[Martijn_Scheijbeler]

I'm not sure about this, if you will embed a YouTube video you would say they would be able to determine to the publication date because Google ownes the data. You could give it a try by testing.