Is this against google rules

[ClaireH-184886]

Hi i am wanting to know if this is against google rules.

I am building a website which will have lots of different sections and i wanted to know if you were allowed to have a new domain name pointing to a section of the site.

so for example if i had a site with a domain name of manchester and then i wanted a section of the site to be called www.manchester.com/complimentary health

I want to know if to help with traffic to the site and to have a better domain name, if it was allowed to have a new domain name pointing to that section of the site which could be called www.complimentaryhealth.com and have that pointing to the section.

would love to hear your thoughts on this

[PeterM22]

I dont think it would hurt you if u 301d the domains to your main site... Though I dont think it would help as the new domains would have no authority.

[ClaireH-184886]

How about if with the new domains that i built links for them, and then i had two sets of links, would this just be pointless. i read about it on a site but it seems a lot of hard work.

[PeterM22]

It's an option, I think u'd get away with it... but generally i'd say you are far better building links to your main site.. the more high quality links u have to one domain, the better everything tends to rank on that domain...so splitting authority between several domains is probably a bad idea.

[AU-SEO]

I have seen some larger websites do this as long as they put effective 301 redirects in place. Especially when they have deep directory structures and the marketing team needs a way to market to a specific sub segment of the website.

The best approach would be to focus on building core links to your main website, as the new urls will not likely have any pagerank to leverage and 301s still degrade link performance. It simply depends on what you are looking to achieve. If you are looking to market to specific website sections after a build, great but I would probably just try to keep your IA as clean and short as possible. Planning to shortcut URLs in would seem to take away focus form the importance of a clean IA - which in the long run will deliver you better SEO over time.

[ClaireH-184886]

thank you for that, i will concentrate on the main site instead of buying urls