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    4. Has anyone seen a recent study on % of clicks on Adwords vs Organic results?

    Has anyone seen a recent study on % of clicks on Adwords vs Organic results?

    Paid Search Marketing
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    • AnnemiekevH
      AnnemiekevH last edited by

      HI,

      I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help?

      many thanks in advance,

      Annemieke

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        In SERPs where I hold #1 and #2 organic rankings and bid high enough on Adwords to be dominant - about 25% of my traffic for relevant keywords comes from Adwords.

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