Duplicate Content

[PMC-312087]

We offer Wellness programs for dogs and cats. A lot of the information is the same except for specifics that relate to young vs. senior pets.

I have these different pages:

Senior Wellness

Kitten Wellness

Puppy Wellness

Adult Wellness

Can each page have approx. 75% of the same text? Or should I rewrite each page so the information (though the same) appears unique.

[RyanKent]

I would recommend writing each page uniquely. There will naturally be some overlap, but try to minimize it.

One idea, ask for someone else to write the article. A receptionist, a doctor's assistant, a groomer, anyone who meets the "intelligent life form" criteria and is familiar with the subject can write an article. You don't need to publish the article, but you can gather a different viewpoint and writing style.

Depending on your category and site layout, you could vary the titles as well. "Senior Wellness", Kitten Health", "Puppy Well-being", "Adult fitness".

[STPseo]

I think 75% same content is okay.

The content should be relevant to the page however.

Ultimately you want your content to be relevant and unique as possible - don't try and make content "appear" unique... make it unique.

[STPseo]

If not already done, I'd also break out the "Adult" and "Senior" pages to be dog and cat specific... "adult dog wellness", "adult cat wellness"... etc.

[bozzie311]

I try to keep it below 20%.

[KeriMorgret]

I agree with Stephan's comment regarding making sure that it's pet specific. If you ever get into PPC, you're going to need to do a lot of negative keywords to make sure you're not showing up and paying for people looking for how to keep grandma fit.