Using MOZ Keyword Rankings with Google Analytics in Excel to track paid keywords

[pqdbr]

Hi,

I sorted my keywords in GA from highest incoming traffic to lowest, exported it and then imported these 280 or something keywords into SEO Moz.

The  problem is, it appears that SEO Moz Keyword Rankings tool pulls traffic data (in the traffic column) only for NON-PAID traffic ...

So what I'm seeing is that keywords that brings A LOT of traffic to my site (because of AdWords) sometimes have 0  of traffic in SEO Moz, because I'm on page 3 of SERP and I literally got no non-paid traffic that week.

The thing is: I want to improve my rankings for keywords that I'm already performing well, even if they are paid keywords, because they already bring me a lot of traffic to my website. The way this is working is not helping me out, because when I sort by the traffic column very important keywords end up in the last place for me.

Questions:

1. Whey does SEO Moz pull traffic data from non-paid keywords only ? Shouldn't be at least an option for this or I'm missing something here ?

2. While they don't change it, any Excel Gurus could help me how to export SEO Moz ranking data, import it on Excel and MERGE a new "paid traffic" column that I export from Google Analytics ? How to assing each keyword line the paid traffic value I'm getting from GA ?

Thanks !

Felipe

[Cyrus-Shepard]

Hi Felipe,

You raise an excellent point about paid keyword traffic in GA. The reason SEOmoz hasn't offered this until this point is that:

1. Integration with Google Analytics is still pretty new to the PRO platform - but new features are being added all the time.
2. Most of our historical focus has been on promoting organic traffic - but we could definitely do a better job of making room for paid traffic as well.
3. This fits most of SEOmoz customers needs.

That said, there's a lot of validity in wanting to look at paid search volume and it would make a great feature request. (I encourage you to submit and vote for this feature)

Part 2 - If I understand correctly, you want to combine/import paid traffic data from Google Analytics with the keyword report csv from your PRO campaign. The good news is this is simple task in Excel and easy once you get the hang of it, but it takes a little learning to get there.

The full answer would require a short book (or really long blog post) detailing each step - but fortunately by learning the basic functions, you can do all this yourself and more . It might take and hour or two to get the hang of it, but you will be armed with the knowledge to tackle all kinds of common Excel challenges.

To combine data like this, what you are looking for can be achieved in Excel using VLOOKUP or INDEX/MATCH functions. The best place to learn these is in Distilled's excellent Guide on Excel for SEO. I worked myself through this guide about six months ago, and now I tackle "advanced" Excel tricks with a bit more confidence.

Hope this helps! Best of luck with your SEO.