Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Category: Local Strategy

Talk local SEO strategy with other marketers.


  • Hi Neil, Agree, this is a little complex. Is there a staffed, physical presence at the health retreat during stated office hours, and do customers come to that location? If so, then, yes, you can create a Google My Business listing for it if you feel it meets all of Google Guidelines: https://support.google.com/business/answer/3038177?hl=en Be sure you're carefully reading the guidelines regarding ineligible business models.

    | MiriamEllis
    0

  • Hi Julie, I wouldn't predict that happening in 2017 (or any time soon). Google has simply positioned themselves too well. That being said, Facebook is definitely one of the major deterrents to Google having the whole pie, and Apple Maps has made some improvements in the past year that could lead to them taking a little bit of a larger slice

    | MiriamEllis
    4

  • There have been several high profile law suits over theft of web content http://theartnewspaper.com/news/instagram-model-and-makeup-artist-sues-richard-prince-over-copyright-infringement/

    | julie-getonthemap
    0

  • Thanks a lot Chris Ashton this means a lot to me I was worried what will happened but for now to some extent I am OK with Usual.

    | MTPixels
    0

  • **No client wants to hear it, but it's the truth.    ** I agree 100%.   And they need to be honest with themselves about the quality of their content.  They can't sit down, type 30 minutes of yada yada yada, and think that they have something that will attract links, shares, etc.  They need to look at the Moz blog to see what type of content real marketers produce.

    | EGOL
    1

  • Hi Bob, I want to clarify that I'm not suggesting you write about a specific company (as in Green Tree Medical center has title tag problems). Rather, you want to look at major local industries to discover their most common failings/needs. For example, you might do an audit of dental offices in Boise, and discover that a problem that seems to be plaguing half of them is multi-practitioner duplicates. So, then you could begin addressing that audience, talking about how Boise dentists are losing reputation and revenue owing to this situation, as they fail to rank well. Then, you'd explain about how to fix this. And then, of course, you'd offer to be the go-to agency to undertake the work, as many of the dentists are unlikely to have the time to do so. That's just a scenario off the top of my head. There may be industries in your town which particularly interest you, and that you'd enjoy serving. What I'm suggesting might be an approach to starting to make headway, proving your authority in your target markets.

    | MiriamEllis
    0

  • To pat myself on the back a bit, one of the cleverest things I think we did was set up a project gallery map that has indexable pages for each town where we've installed a solar project, replete with URL, title, meta tag, etc. e.g. https://www.revisionenergy.com/solar-projects/shelburne-new-hampshire/ These rank well for any of the town name + state searches, for the state level searches we are not as present as we'd like / used to be. We have pages like these to highlight our various locations (a local SEO play) - https://www.revisionenergy.com/locations/brentwood-nh-solar-showroom/ We tried to make state-specific solar guides, e.g. https://www.revisionenergy.com/locations/go-solar-in-new-hampshire/ however these seemed to perform less well (were poorly indexed and don't rank).

    | revisionsolar
    0

  • I'd invest some time in becoming a power house social media user. It has an easy to understand metric (# of followers) that can be leveraged to get people interested in you.  If I retweet your message to my 15,000 followers, I'm doing something that could benefit you a lot. You might get your potential partners reaching to you.

    | julie-getonthemap
    0

  • I would not touch adwords express with a 20 ft pole, such a tool or hack available or not... http://blog.whitesharkmedia.com/adwords-express-sabotages-small-business-owners

    | TheSymmetran
    0

  • Hi there. I wouldn't say that those links HAVE to be nofollow. It depends on how client handles it. If basically they'd like to give you credit for that badge than i don't see no reason for using nofollow link. Here is an idea for you. Talk to winners, see if they would like to write (or post pre-written) blog post or an article about how they got that badge, how proud they are etc, and mention you in that post (with a follow (or nofollow) link). That way the badge doesn't even have to have a link. And everything is very organic and natural. Hope this helps

    | DmitriiK
    0

  • Hey Donald, I have 4 questions: Are these local businesses (i.e. do they serve clients in person vs. virtually?) Are they branded separately? If so, how separately? Is it Jones Payroll and Davis Time & Attendance, or is it Jones Payroll and Jones Time & Attendance? Do they occupy the same physical address? Do they each have a unique phone number?

    | MiriamEllis
    0

  • Hi, Can anyone please update me? Thanks!

    | wright335
    0

  • I think, it's good . From building links perspective , it is wise decision . But having content duplicated within many 30 geo TLD might cause issues, as the content to bring single place , there are many chances all same content can conflict and difficult to attain its value  ..

    | KammySEO
    0

  • You're welcome. Hreflang is the tag you should use. There are plenty of tutorials and articles about it. I'm on the phone now, as soon as I get a PC I'll update with some links. ----UPDATE--- Resources that I've promised: The hreflang Tags Generator Tool - Aleyda Solis (Moz's associate) Use hreflang for language and regional URLs - Search Console Help Hreflang Attribute - Moz Hope it helps. GR.

    | GastonRiera
    0

  • Thanks for the tip! Definitely need to sit down and have a real brainstorm.

    | Ria_
    1

  • Hey There! Hope these answers help: Yes, create a landing page on your website for each of the 2 stores and link all of your citations (including your GMB listing) to the correct respective landing page. There are several hundred factors that contribute to local rankings. You'll want to study: https://moz.com/local-search-ranking-factors and https://moz.com/blog/local-seo-checklist I'd like to ask some of the traditional SEO experts in our community to weigh in on this one, but technically, if you only have one business, you should only be representing it with a single website.

    | MiriamEllis
    0

  • Hi There! I'm hoping watching some of Rand's Whiteboard Friday's will give you a clearer sense of how to organize this, but, in brief: You should never assume Google knows the location of a business, nor the locations it serves. It is up to you to point that out via content and links, but not to go overboard. There is nothing worse than reading text like this: Our Chicago Housecleaning service help customers in Chicago keep their Chicago homes clean with good housekeeping practices special to Chicago customers. Not saying you'd write something like that, but if you start looking at local business websites, you'll run into agonies like this one. So, the answer is, no, when writing in natural language, you're not going to append your city name to every keyword you are focusing on. Highly recommend watching those WB Fridays for more on this. What you want to avoid here is unnatural links. Typically, people linking to you are not naturally going to use your preferred text. Highly recommend you read through this as you plan your link strategy: https://moz.com/blog/the-anatomy-of-a-link I reached out to Dan Leibson at Local SEO Guide and he said the problem you are encountering most likely stems from not first making a copy of the sheet. You might be trying to edit the original, instead, which Dan says folks sometimes do by accident. Here are the instructions: This tool is really simple to use: Make a copy of the sheet for you to use yourself (don’t ask me for edit access, I’m not going to give it to you) Put the city you want to localize for (or zip code) in cell A4 Put the keywords you want to localize in A10+ Click the “Generate Keywords” button Check the new tab that has the localized versions of all your keywords Hope this helps, and good luck!

    | MiriamEllis
    1

  • I hope you'll receive further feedback from the community, Bob! It's exciting that you're planning your business.

    | MiriamEllis
    1