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Category: Local Strategy

Talk local SEO strategy with other marketers.


  • Thank you Guys for all of your responses!

    | Ideas-Money-Art
    0

  • Hi Asif That page is being indexed https://www.google.co.uk/?gws_rd=cr&ei=rpEdU6OzHcOUhQfkjIDwAQ#q=http%3A%2F%2Fwww.mycity4kids.com%2FDelhi-NCR%2Fsearch%2Fguitar-classes It's just not ranking that well. Probably worth trying to obtain relevant, high quality links to that page. Also, does appear to have a lot of keyword stuffing (guitar classes appears over 20 times on the page). The listings could probably benefit from short descriptions rather than key phrase based tags.

    | TranslateMediaLtd
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  • Hi Federico, I have a follow-up question that maybe you can help with.  What would be the best way to prevent these product pages from showing up in search results?  One of their products that's only available in Canada is showing up as a top page for US users. Thanks!

    | DA2013
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  • We have a client who has a "friend" who says he can get keyword phrases that include their business name to show up in Google's auto suggest when doing a search. There are a number of methods of generating domain or brand queries.  They can often be associated with keywords.  I a couple of sites that get thousands of visitors per month through domain navigational queries, often combined with a keyword.     Here are a couple ideas. Have something on your site that is absolutely awesome, astounding, better than anyone else.  If you have great photos of seashells, the best damn collection on the web, and word gets around that you are THE PLACE FOR SEASHELLS then lots of people could type "yourdomain.com seashells" into google search.  This isn't easy to pull off, you gotta earn it, you gotta be awesome but it can be done. Give a printable freebie away with your domain name clearly showing on it as the destination for more great stuff... Let's say you publish a free printable guide to seashells.   You could have "Visit yourdomain.com for seashell information"   on it.  Iff your guide is awesome then lots of people will visit your site by typing in the domain. If your site has new content daily about subjects that people are highly interested in and dedicated to then people will start using search engines to navigate straight to your site. I have not done this one but I know of someone who has a contest running all of the time.  A prize is given frequently.  Lots of people go to that site regularly, repeatedly to enter the contest.  Lots of them get to the site by typing "hisdomain.com xxxxx contest" into google. Bottom line.  Do something that brings people back to your site again and again and again. This is not for the wannabe who is looking for the easy way to pull traffic into his website.  It is for the person who is full of enthusiasm and panache and not afraid of dedicating himself to hard and persistent work. Also, these are not ways to influence autocomplete.  Changes in autocomplete are a result of doing the above.

    | EGOL
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  • Sounds like a great idea. I would, of course, put some unique static content on the page, as well, explaining what you do in Orlando, and then have a constantly refreshed section of lead-ins for your blog posts. I think that makes sense!

    | MiriamEllis
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  • This still wouldn't be my first choice, but if the new website does not reference the business in any way, then hopefully it will not create issues of consistency or trust with Google. I still think it's a better idea, however, to put the promo on the website itself.

    | MiriamEllis
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  • Hi Mike, Thanks so much for clarifying the business model! So, the client is an SAB, and, yes, developing geo landing pages would be the right way to go. Typically, such landing pages are built around city terms. I believe what I'd do in this case is build one landing page per town/city and then encourage the client to continue on with narrowing down this subject by blogging about their projects in neighborhoods like Riverwest and Oak Creek. The main thing, of course, is to be sure you've got something unique and important to say on each landing page you build or blog post you write. Covering completed projects in the various cities is a good way to go with this. But as for a tool that's going to reveal what you want to know regarding whether people are using neighborhood names to search for services, I'm afraid I just don't know of anything reliable. Between 'keyword not provided' and the loss of the old Google Adwords Keyword Tool, it does seem to me that one has to rely mainly on common sense these days. No tools were ever very good at providing geo data, because the data centers were seldom local, but with the recent changes in what's available, I think the situation has gotten even tougher. I think you are right about trying different things and seeing what works, once you've built the core landing pages for the major service cities.

    | MiriamEllis
    1

  • Some more ideas: Track miles taxied and give bonus free miles Refer a friend and get free miles SEO: ask them to leave a review after they got a ride SM campaign: selfies in the taxi (#supertaxi or something) I guess my general train of thought is to trade social media engagement for free taxi fares.. get people talking about the service and how easy it is to use. Fun project, enjoy

    | OlegKorneitchouk
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  • It doesn't make sense to noindex your mobile pages, after all, surely you want them indexing especially if some of your pages are not exact duplicates of your desktop site pages. If you are concerned about the appearance of duplicate content, then use a special mobile rel='canonical’ tag. You find plenty about it here where essentially the advice from Google is as follows: To help our algorithms understand this configuration on your site, we recommend using the following annotations: On the desktop page, add a special link rel="alternate" tag pointing to the corresponding mobile URL. This helps Googlebot discover the location of your site's mobile pages. On the mobile page, add a link rel="canonical" tag pointing to the corresponding desktop URL. You'll see an example of implementation on the page if you click on the link I've added. Hope this helps.

    | simon_realbuzz
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  • From one of your last reply! PS. I don't know if it is just me, but I don't think the audio that automatically plays on your site when you visit a page will help people to stay on your site. I think it's a bit bewildering as it is not clear where it is coming from and you don't know how to turn it off which may prompt people to quickly click away. If they do, that will negatively affect your SEO. I understand the desire to promote the free 60 day course, but I think you would be much better to give people the option to hear the audio play by allowing them to click a button to choose to play it (e.g. "Listen to our free offer to turn you into a marketing rock star") rather than feeding it to them automatically. I think you could find your conversion rate would go up. Sorry to mention this, but I know you want to make your site work better for you so I thought it better to share what I think could help you with that too.

    | DexSmart
    1

  • When you say the guidelines provided by webmaster tools, do you mean these? https://support.google.com/webmasters/answer/182192 Have you used hreflang? https://support.google.com/webmasters/answer/189077?hl=en http://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool Send every signal you can to tell the search engines where your content is targeted to. That can include regional office addresses and phone numbers on pages.

    | Alex-Harford
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  • I can recommend Patricia Skinner skinnerwriter@gmail.com phone +9627 97755446 for Middle East search marketing services in the Middle East.  High level of reputation and quality services...

    | AlanBleiweiss
    0

  • Hi Gavo, If you are talking about local business citations, most of these exist on business profiles on local business directories. If you have a national/virtual business, then local business directories aren't really the right match. However, if you do have something like a corporate headquarters that accepts walk-in traffic during stated business hours and makes face-to-face contact with customers there, then you can certainly create local listings for that office. But, it sounds to me like you are describing a national/organic SEO campaign for a non-local business, in which case, citations are not the right fit for what you are doing.

    | MiriamEllis
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  • Hi Anton I have seen this duplicate issue before and from my knowledge there are a lot of sites on the web that do this. My initial thoughts would be to not worry too much. Google will know this is a widespread issue and will deal with it accordingly. I would recommend looking at setting up canonicalisation on your site as this will help Google understand the issue and it will help Google show which page is the relevant one to index. This will effectively eliminate the issue for you. If you want any details on how canonical works see here https://support.google.com/webmasters/answer/139394?hl=en. Or PM me and I will see if I can help. To answer your second question, I would not worry about the amount of external links. Having the limit at 100 links per page (as moz recommends in its on page analyser) is an age old tip because when Google was much smaller and had less server resource it rarely crawled past the 100 link. Here's a video that shows they dropped this guideline. Nowadays this is not the case. As long as you are not linking to hundreds of pages for SEO or Search Engine manipulation reasons then I would leave it as it is. Hope this helps. Adam

    | adammason
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  • Hi Anton! Great question and hope my response will help you out in the thought process... Whether EMD's are bad or good has been discussed at great length both here in Moz and elsewhere. If your website seems spammy, poor content, poor quality links, incorrect on-page optimization, etc... then your EMD would be useless against those stronger sites/brands. Another item to strongly consider is that Google wants to see more "branding" across the web since their algo's are smart enough to correlate your products and services (most of the time and will continue to improve as they evolve) to your brand/business name/personal name. In your case, your company is called Launch, and your domain is an EMD. May be fishy. May not be. That is for Google to decide as your site doesn't look spammy or poorly executed. We just will never 100% know if Google will flag it. 2. You never mentioned what keywords your website is displaying on page 2 for... If you provided that, then we could take a very quick glimpse at the competition currently outranking your site based on PA/DA, Google PR, links, content, etc. 3. I'm really liking your other domain and here's why. It has your company name and a keyword. I'd migrate what you have from edmontonweb.ca to launchwebdesign.ca immediately. Why? Because your current domain doesn't really have too high of PA/DA, you have PR 0, and you have 5 linking root domains (LRDs). A quick fix to migrate the WordPress site over to the new domain, submit your XML sitemap, set up your Analytics and Webmasters Tools and then go back into those 5 LRDs (if you can, or place a request) to change the linking domain to your launchwebdesign.ca 4. Build your links with your keywords and your branding now to the new domain and begin building authority for that. Forward the edmontonweb.ca just in case anyone has it saved to cover any potential missed leads. 5. Your DA will not transfer to the new domain, however, as mentioned before, you don't have much to worry about if you can get the new domain set up properly, move the site and change the LRDs. Then rock and roll from there as you would before to build your Launch brand! Your DA/PA will jump up relatively fast, I'd imagine. 6. I went through your site and you could begin pumping some useful, original articles into your blog as well. Google enjoys coming back to index more content. So feed the beast!! And as you do that build links to your inter pages or other blogs articles you have written over time and any authority blogs where you can reference material, stats, facts, advice, tips, etc. Hope this was a good answer and helps you out! - Patrick

    | WhiteboardCreations
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