Category: Local Strategy
Talk local SEO strategy with other marketers.
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SOS: NEED 70 Initial Users in 7 Days
For 70. The best way is simply to get on the street and go one on one. Hire a bouncy promotional model and I would think have it wrapped up in one day. Target the right locations. Everything else is too risky, or make too long to go through an agency. Business to business is the starting point for most start-up's - you look like no exception... good luck and go get them.
| ClaytonJ0 -
Search Analytics Vs Search Queries
Hi, Can you just confirm the language. Search query - do you mean Google Webmaster tools/search console Search analytics - are you using Google analytics? I would expect most of the keywords data in GA to be missing due to not provided. Can you give me some more details? Craig
| CraigBradford0 -
Geo content and where Googlebot crawls from.
Google is location-agnostic, though will act like it cares about location depending on the location of the search. If it pulled the wrong thumbnail for you, it got there via a link (internal or external) and felt that is an appropriate result. What you do now depends on your goal (change the thumbnail for example). It's good that you appear with a geo-targeted piece of content. This means you're responding to local searches. Google will show different SERP results for every person and location, so there isn't much value/concern over how they see your site. They see it from "all" locations.
| Ikusa0 -
Local SEO Best Practices for 2,000+ 'location' service area business
Great idea, thanks again David.
| JohnGroves1 -
Citation Building - Should this still be a part of our link building strategy?
Hi AfroSEO, Citation building is still completely fine for qualifying local businesses, but I tend to think of the main goal of this as being the dissemination of your business data throughout a wide variety of platforms rather than primarily as a linkbuilding strategy. In a competitive field, your best competitors are all likely to have similar citations sets on the major platforms, so you having the same won't really be a competitive difference maker between your business and others. Rather those types of gains tend to come from things your competitors haven't managed to achieve ... such as earning more or better natural links for great content on your site, having your business featured on blogs and news sites, earning social notice, etc.
| MiriamEllis0 -
Defining a niche for my SEO company
Mariam, You've got great points there! I will definitely network for E-commerce and bridging the gap. What's the quickest way to be excellent at Local? I wouldn't want to do a Local SEO project for someone unless I could see clearly how it would be profitable like I can often (though there's no way to know for sure) see with E-commerce. How do I get there fast? Thanks.
| BobGW0 -
Rank not improving despite best practises
Now that Kinsta.com is in Australia I recommend them over previous hosting companies they are very fast and use a combination of Fastlys dynamic cdn & HHVM if you ask them for help they will get you straightened out right away. https://kinsta.com/wordpress-hosting-australia/ Sincerely, Thomas
| BlueprintMarketing0 -
Local SEO same company two different locations
Hi Donald! Good topic! Ideally, this is how most Local SEOs would suggest organizing a business with this model: A single website representing the brand A unique page on the site for each service A unique page on the site for each of the two physical offices Both offices on the Contact page and in the footer A unique Google+ Local page for each of the 2 locations, and a unique citation set for each of the physical locations Instead, what your client has done is to build out a unique website for each of their two specialties. Fortunately, as the business has two unique locations, many of the concerns that would normally surround such a strategy do not apply. If the client only had one office and had built out two websites - that would be a big concern. But, happily, this is not the case with your client. Nevertheless, the drawbacks of your client's approach are that, instead of all of the work he does pouring into building up the strength of a single brand on a single site, he is going to have to split his energy and funding between two different sites. It's not as convenient to do this, but if the client wishes to stick with this approach, here are a few things to be sure not to do: Don't share phone numbers between the two offices. Each must have its own unique local phone number Do a citation audit to be sure that there are no merged listings and that the name, address, phone number and website for location A are not mixed up anywhere with those of location B. Everything must be separate and distinct at all times. The Google+ Local pages and citation sets for the 2 offices must be totally unique. Do not put the address, phone number or URL of website A on website B or vice versa, anywhere. Keep these sites totally separate. Do not link from one website to the other. Do not share content of any kind between the two websites. All content must be unique on the two sites. Hopefully, following these steps, you can prevent merging of details, and can simply market the two sites the way any local businesses would be marketed. Hope this helps!
| MiriamEllis0 -
Blocking non-U.S. traffic to fight referral spam?
Hi Toby, if you mean that if this traffic has an influence on search ranking, it doesn't, in fact, google doesn't use any data from Google Analytics as a ranking factor. Here is an explanation from Matt Cutts https://www.youtube.com/watch?v=CgBw9tbAQhU And if you think about it, it makes sense since even a lot of people uses GA not everyone does so it wouldn't be fair.
| Carloseo1 -
Video marketing strategy for new sites - Youtube / third party vs self hosted?
There are no easy answers to your questions unfortunately Mozboy. You'll need to decide on a strategy first. Start by asking these types of questions: What are your objectives: awareness, exposure, engagement, conversions, or customer retention? Who is your target audience? Where do they like to hang-out online? Where does your competition invest time and resources? How's that working for them? I think the answers you come up with will shed light on your best option(s).
| DonnaDuncan0 -
Google's Geo Search Setting Gone Cuckoo!
Followup from Miriam - the issue is now resolved. Yay!
| MiriamEllis0 -
Do not understand why a page will not rank- AT ALL!
ahh ok...gotcha. Thank you non-the-less!
| BenjaminH0 -
Google Webmaster and Multi Country
No problem! Let me know if I can be of anymore help!
| PatrickDelehanty0 -
.ca for Canada-specific business currently using .com?
Thank you for all your suggestions. Does anyone know how well a domain's authority can be passed to another in case you decide to switch TLD after having been using one for years? Is it like in the case of 301 re-directs, you lose a bit but not that much, or are you essentially starting over with Google? Thanks, Taira
| ArborMemorial0 -
Benefits of "Buffer Websites" Marketing for Real Estate Firm.
Hi Carlos It sounds funny to me. Use the content and post regular updates to your site (daily, weekly) and start building an email list where you can get genuine traffic and inbound links coming to your site. Use social sites to promote your unique content and drive people to your site because you have compelling content. Like Egol said, if you invest in building up these other sites and Google penalizes them you will have lost your investment. Hope this helps, Anthony B Biondo Creative biondocreative.com
| abiondo0 -
Taking a plastic surgery practice to the next level?
What are you thoughts on a strategy like that? I would not do them. As long as there is other work that could be done on the site, I would not be writing about irrelevant topics.
| EGOL0 -
Best Rank Tracking tool w/ data exports or APIs
Ahhh maybe LinkAssistant then? http://www.link-assistant.com/rank-tracker/ You can setup to track different locations "as" different search engines & track ongoing progress across many KWs & campaigns. Test it out (free) and see if it does relatively what you're looking for but I think it should.
| MattAntonino0 -
Law firm wants two separate sites
Nice discussion going on here, with Egol making some very good points. Personally, I am not a fan of the multi-site approach. It's the brand that needs to be built as the authority, for all of its services. And when it comes to Local, having shared NAP on more than one website can cause citation difficulties. So, again, this comes down to having a single authoritative source representing your business on the web. This tends to be the consensus of opinion on the Local SEO world - 1 site is better than 2.
| MiriamEllis0 -
Do Press Releases help ranking?
Excellent. Glad I could help Mase. It sounds like you have the right perspective on this as well. Cheers!
| RyanPurkey0