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In addition to Nemek: Forums: find forums, that are related to your sites topic. Engange in a relevant and useful way. Put a link to your site in your profile. Promote special content (articles, lists, funny stuff) in your profile. Blogs: Comment on related topics, but don't do the regular "Great article, thanks" stuff. Contact the author, ask for a guest article. Twitter, Facebook, LInkedIn etc: Create a profile with your brandname (twitter.com/brandname) and link to your site. You might want to use a service like http://knowem.com/ Google Places: Create your places profile and link to your site.

The site is just looking like a site of a blog network. The domain is 5 years old & the home page has DA  & PA of 34 still not indexed by Google. I searched for site:livingorganicnews.com in Google which is not giving any results. So it shows that the site is penalized by Google. Use Google webmaster tools for further verification so as to find the reason. Most probably it's penalized because of being a site of a paid blog network.

good point.. thanks Keri

I would just give it a little time, and see what happens when you get a few links.

The short answer is, it does not matter. The recommendation I would make is to use what some people refer to as "technology-proof" URLs. Drop the file extension. Why? it looks cleaner and nicer to users it makes it a bit harder (more work) for someone who wants to hack your site as they are unsure of your page's language it gives you the flexibility to change technologies without requiring a new URL (from html to php for example) The only difference between your URLs then would be the trailing slash. It is a matter of personal preference but I add the trailing slash to indicate a folder, and no slash to indicate it is a file. Matt Cutts has a couple videos on URLs and file names which you may enjoy: http://www.youtube.com/watch?v=gRzMhlFZz9I http://www.youtube.com/watch?v=971qGsTPs8M

Hello Benjamin! Let's start from here: When a site have a good combination of some things like Page Rank, Authority and Trustfulness, Google looks to this site as a relevant one on the Web. So, imagine if this site links to yours using the rel="nofollow" (the link needs this attribute to make the "juice" flow  http://www.w3schools.com/html5/att_a_rel.asp), the Search Engine thinks: "Well, if it's a good site sending to another, this second one must have some relevance too!". Now, your site is going to be seen from a better perspective by the Search Engines. The "juice" is like the relevance, and so to "link juice" is when you kind of share it to another one. And this can be done using yours site internal links too! Linking your Homepage to another for example. But, of course it's not to be going so great as another site linking to you...you can imagine, if you talk about what you are is good, but what do other people talk about is much better. Google thinks also that way! But in the end, link juice can be talked as when a site passes relevance to your by linking you with nofollow. Hope it helps!  =]

I would get them in the shopper mindset and transfer it to the street. Ask them, do they go into a retail outlet and ask to see the '82374 in category?' as the shop assistant looks at them with a blank expression, or do they ask for a 'womens rain jacket'. When you bring it back to real life examples, I find customers understand what you are trying to convince them. So, why should it be different on line, if you want any rank benifit from the url it needs to have your key words in it. If you are targetting 'womens rain jacket' and you get a mention in a blog etc a anchor of 'www.company.com/womens/jackets/rain' still includes the keywords where as the cookie cutter url does not. It also makes the site look more professionally created than a DIY cookie cutter version. Brent makes good points and you will see a inital wave ride in rank but it should bounce back higher. I like to also add Canonical head tags to make the new origin of the site's pages. I would also prepare a new sitemap and submit it, if there are a lot of pages, make the move in groups, with a resubmit after each group. We have had pages bounce back much quicker than 30 days too, some in as little as a week.

In general, I would suggest using the below tag to prevent the use of ODP and Yahoo directories:

Is there a reason why JS is better than Divs/css or does it matter?