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I like what Chris said here. If your goal is to get more pageviews on these deeper results, then removing the phone and address and only having it on the restaurant listing page may get another click. However, your main issue in getting users to stay on the site longer is still present. What's the #1 thing other people want to know when thinking about going to a restaurant? "Is the food any good?" Users will still probably try and leave to find reviews on YELP or Google. Maybe trying to include those valuable things will keep users on. Also, I've noticed your Google Analytics tracking script is in the footer. I know this topic is debated, but you're probably losing out on some data for users who bounce before that script loads. This may make things look worse and increase your bounce rate, but it will give you a more accurate representation of how users are interacting with your site.

There's a old use case, but I can't seems to be able to find it googling right now. I remember reading it before to switch few websites to ssl, at least two years ago. Anyhow they examined few websites before and after switching to standard ssl (some) and ev ssl (some others), and they found out the conversion rate didn't change with standard ssl, and it decrease with ev ssl. Why could it be? Not clear. Probably because no one noticed the change to ssl, while ev ssl being so prominent lead some to notice it. And as it often happen if a buyer is not concerned of something and you rise the topic to him you feed a doubt, and when you feed a doubt you delay a purchase, and when a purchase is delayed is potentially lost.

I would probably want to dig a bit deeper on why your team feels there's a need to remove breadcrumbs. From what I can see on the Chico's website, they do indeed use them: https://www.chicos.com/store/category/sweaters/cat8319278/ As well as proper structured markup: https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fwww.chicos.com%2Fstore%2Fcategory%2Fsweaters%2Fcat8319278%2F To address your question more directly: Properly marked-up breadcrumbs add another layer of meaning and organizational depth to your website, which is parsed by search engines and weighed when organizing SERPs. While I can't assume the direct impact their removal would have on your organic traffic, I would hesitate to "downgrade" your site in terms of semantic markup. This sounds like to me like the issue could be less to do with the breadcrumbs themselves, but instead a styling (breadcrumbs too distracting/prominent), or an architectural issue (breadcrumbs list too long). More helpful information on breadcrumbs and proper markup/structured data: https://audisto.com/insights/guides/2/ Hope this helps. -Brian

Hi Brian, Yoast's SEO plugin will apply the noindex tag to that unique _http://www.example.com/services/_ page URL. Subsequent pages that adopt that page as a parent will not be affected, so you'll be okay there from a technical standpoint. "there doesn't need to be anything on the parent /services/ page itself" Strategically, I think this is a missed opportunity for SEO and lead generation. Creating a top-level Services page is a great way to position your company well in search for search queries such as "home remodeling [city name]," highlight what services you offer and what sets you apart from the competition, support a better internal linking structure, and generate leads (CTAs, embedded forms, etc.). -Brian

Hi there! <dl> <dd>Google will not always show your meta description, the likelihood of your meta description appearing in the search results increases incredibly when your meta description contains the sought for keyword though, which is why the focus keyword functionality checks for the appearance of the focus keyword in the description.</dd> </dl> Google’s own Matt Cutts put together a great video that dissects how snippets work and how they pull from various parts of the page when they deem it necessary. More on this topic here: https://moz.com/blog/why-wont-google-use-my-meta-description

I think your folder structure is fine.  If the helpdesk is a single page and you're not gonna have any content depth pages below that then you should be able to get rid of the trailing slash. If you're going to have content that would fall specifically under the helpdesk then I would say make that a folder and add your pages underneath that and include helpdesk in the URL structure.

Actually, the 62 domain has no content directly associated with it, it has only ever been used to redirect to the 91-score (it's actually 92, I see now) domain. It's function is purely marketing, as it is a more momorable word than the 92 domain. Thanks for your answer!

If this was my site, I would be fighting to keep the breadcrumbs.

Hi there! A while back, Rand wrote a great blog on this topic for Moz: https://moz.com/blog/21-tactics-to-increase-blog-traffic-2012 Here are the summarized points: Target Your Content to an Audience Likely to Share Participate in the Communities Where Your Audience Already Gathers Make Your Blog's Content SEO-Friendly Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections Install Analytics and Pay Attention to the Results Add Graphics, Photos and Illustrations (with link-back licensing) Conduct Keyword Research While Writing Your Posts Frequently Reference Your Own Posts and Those of Others Participate in Social Sharing Communities Like Reddit + StumbleUpon Guest Blog (and Accept the Guest Posts of Others) Incorporate Great Design Into Your Site Interact on Other Blogs' Comments Participate in Q+A Sites Enable Subscriptions via Feed + Email (and track them!) Use Your Email Connections (and Signature) to Promote Your Blog Survey Your Readers Add Value to a Popular Conversation Aggregate the Best of Your Niche Connect Your Web Profiles and Content to Your Blog Uncover the Links of Your Fellow Bloggers (and Nab 'em!) I think this is a great resource that will provide a lot of insight into your question! Let me know if this helped and if there is anything else I can do to assist. Good luck getting that traffic up!

ok Patrick Delehanty Thank you so much

Hi there! Here are some suggestions to get your company ranking on page one AND outranking the competition: Local SEO - I know you know how information this is, but don't push this to the back burner. Get your local citations as tight and consistent as they can possibly be. Content - This is an obvious one, but continue creating new and unique content for your website! Make sure you are generating content that is helpful for users and proves that you are THE authority in the area. The more direct your responses, the more likely you are to rank—and maybe even land a Google direct answers spot! Videos - Google likes to display a wide variety of media in its search results—including videos. A video is 60 percent more likely to get ranked in a search result than a landing page on the same topic. Images - Optimizing the images on your site can help you get on the first page of Google when it displays image results. Microsites - A microsite (sometimes called a minisite) is a website used to supplement a company or organization’s primary domain. More often than not, the microsite will have a URL distinct of the primary domain and has its own unique design and navigation. Microsites can help you target different buyer personas, appear more relevant and authoritative, as well as get multiple listings in organic search results. News - Putting press releases out for your business can potentially score you a spot in the News section of Google, particularly for branded terms. We wrote a blog about getting your business on the first page of Google, so be sure to read that for more in depth information than I shared above! Let me know if you have any other questions—hope this helped!

Hi there! i agree with Patrick. I was going to recommend using Screaming Frog or Google Search Console! Let me know if you try these, don't like them, and need another recommendation.

thanks, EGOL.

If you cannot append url parameters you could potentially set up a POST success or fail / callback script to trigger events or also set events to take place on submission of your forms submit button etc The following resources may be of some use. https://support.google.com/analytics/answer/1032415?hl=en https://developers.google.com/analytics/devguides/collection/analyticsjs/events

It now has taken away even the subpages so I have pretty much dropped out of any rankings related to that page without doing hardly anything at all to it.  The terms I go after related to that page are pretty easy terms so I should at least show up on the first page.

Hi, thanks for your answer. What do you think about the techincal issues (e.g. Megamenue) mentioned above?

Thanks guys for the answers. I guess I just have to be more patient. Since last week, we are already moving up in the search results and hopefully in another month or two we will get back to the first page.

The product page is both its own page, with its own ranking, and an internal link on the category page. If you go to yoursite.com/product/acura-integra-cv-axle-shaft-90-01-honda-civic/ you should get a page all about that particular product. Google should recognize this as a unique page, as it has a unique url. On the category page yoursite.com/auto/drivetrain/cv-axle-shaft-assembly/, all the products of this category will show, each with their own internal links to their own unique product pages. I suggest trying to rank the category page for broader terms related to the category (the type of product) and the product pages more specifically (e.g. include car make/model, etc)