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Category: Technical SEO Issues

Discuss site health, structure, and other technical SEO issues.


  • I have always taking the point of view of keeping out of stock products on site and including related products on the page taking the more content more traffic perspective. As long as you don't have say over 20% out of stock products I wouldn't be too concerned about losing too much link juice to these pages. Yes they will drag down your site conversion rate but they should increase revenue. You could always have separate conversion reports for your out of stock and in stock products.

    | CPLDistribution
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  • A web crawler will start at the top of a page and work it's way to the bottom, discovering links and content on the way down. The first links it encounters will be used for anchor text association and weighed more then other links to the same page. Links in content are given greater weight then links in navigation so it is preferable to have those links discovered first. HTML code can be adjusted to position the navigation after the content. You can look at xenforo which is a forum software developer who designs their software in this manner. If you view the page's source code you will notice the navigation is at the bottom of the HTML code. With respect to your question on content structuring, there are many pages covering this topic. In general I have two pieces of advice. 1. Have your content reviewed by an English teacher. I am not looking for grammatical corrections (although that helps too) but more along the idea of properly presenting a topic. A good header, intro sentence and paragraph, etc. 2. Examine the wikipedia approach. Most wiki pages perform the basics of SEO content presentation very effectively. A WBF article which may be of interest: http://www.seomoz.org/blog/improving-content-shareability-whiteboard-friday

    | RyanKent
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  • Hi Robert Slightly unrelated to your question but... The search results for the phrase  "Coventry wedding photography" are dominated by local search results. If you haven't already submit your website to Google Places. Make sure you fill in as much of your profile as possible and encourage clients to make reviews.

    | CPLDistribution
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  • If you are going to be leaving the first "indexed" one up for the time being add in a canonical as soon as you can. If not, 301 it to the new one. It may be indexed, but I don't see a benefit to it since there isn't any description to the ones you already have in there and they probably aren't ranking: Google listings

    | sferrino
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  • Thanks for the replies, the site is PR5, Im going to try to reduce the links some

    | adamzski
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    | mb1108
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  • I copied text from your site and pasted it into Google and searched. I found http://www.chesterhypnotherapy.com/ which has a lot of similar/copied content, as does http://emperortrainingsolutions.com/.

    | KeriMorgret
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    | Ezpro9
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  • ok. Not abundantly clear upon first reading. Thank you for your help.

    | issuebasedmedia
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  • Follow up question --- not sure if I understand the entire situation discussed above, but I have a situation where a site that was ASP.net has been replaced with a WordPress site.  I've performed a Open Link analysis and found that most of the old pages, ie www.i3bus.com/ProductCategorySummary.aspx?ProductCategoryId=63 are returning a HTTP Status = NO DATA ... when followed ends up at the 404 catch-all page. I'd like to perform 301 redirects and wondering if your solution above applies? Thanks for any help.

    | Marvo
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    | JonQ
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    | PH292
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  • Agreed. You can change technology without changing URLs or having to do rewrites, which is a big benefit. Another benefit is that your URLs are shorter by four characters, making them a little easier to share.

    | KeriMorgret
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