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If you have 50 internal links on a page and NoFollow 25 of them, the link equity is still divided by 50 before being passed... but the NoFollow means those 25 get nothing and the followed 25 only get 1/50th. Here's a few older articles & posts on pagerank sculpting and its death. http://searchenginewatch.com/article/2064458/6-Ways-to-Sculpt-Your-Sites-Link-Equity http://searchenginewatch.com/article/2052219/Google-Further-Clarifies-Nofollow-and-PageRank-Sculpting http://www.mattcutts.com/blog/pagerank-sculpting/ https://profiles.google.com/109412257237874861202/buzz/be2STxf7ZLp

Just because a site is down doesn't mean it won't go back up again. It could be temporarily suspended or the domain could have expired by mistake or it could eventually get 301'd from another domain. If it's a toxic link I would still treat it as being toxic and disavow it to be safe in case it goes live again. But yea, there is nothing to request to take down and if it stays 404ing it won't hurt you.

Thanks Brent, that is good to know.  I think I'll probably limit it to 2 - 3 guest posts per external site. I wonder if my idea of using PDF and / or embeding youtube version would at all be relevant to Alan's query here...http://moz.com/community/q/in-2013-is-guest-blogging-a-worthwhile-activity I think that Google doesn't crawl PDF's and that you can have a certain % of the same text before it is considered duplicate content, ala all of my guest blogs on a webpage of my site as PDF downloads with only contextual keyword subject titles and short descriptions onsite.  I have found free useful stuff on ones own site helps with link building.

Dang, you are awesome. That helped a lot and I appreciate it. Today I am working on cleaning up my category pages and making sure everything is filed properly. I am really happy to hear that getting backlinks to a blog post in one category will pass value to the category. Thanks!

Thank you, Mike. We did see some shuffling with the competition as well. I will hold off on the disavow and instead stick to freshening content and seeking back links.

sorry you're absolutely right that h1 is visible.  looks stuffed to me though!

Thank you. The guest blogging idea is great but will be a challenge. I haven't started with social networking yet but it is on my TO DO list. Can you get me a little more info on power internal links? I have a signature item that goes at the bottom of every post. It encourages readers to sign up for the newsletter. Should I have a link there to the category page as well? It is my MAIN category - it basically contains all my blog posts.

Personnaly I use PRWEB because they offer good results, maybe you can have a look at this competitor but as they don't give the prices easily I guess they are much more expensive than prweb: http://www.prnewswire.com/

Hi John, There is no hard and fast rule. When the number of internal links become unnatural, or when the purpose for having those links one page becomes unnatural, then this is when they are too many. Hope this helps!

Have you heard the PT Barnum quote, "I don't care what you say about me, just spell my name right."? That's going to be a factor here. While the obvious ideal is to get a link from the article, as you mentioned it may not be appropriate and the client may not be comfortable with those types of requests. If the name is fairly unique, eg "Meiers and Young, LLP", then it's likely that Google can make an association over time using concepts like co-occurence. While that's not likely to be as strong as a link, it does likely provide some value in sending those citation signals to Google. To make better use of that press, I would typically add a page such as www.client.com/press/ or www.client.com/in-the-news/ that lists those press mentions in reverse chronological order, and feel free to link directly to them if you think it actually provides value to potential clients viewing your site.

Hi Daniel, Disclaimer: I'm not a data scientist and can't speak to the mathematically specifics of how much "juice" a particular link will pass in terms of Moz Metrics (Domain Authorithy, Page Authority, MozTrust) but I can tell you the answer depends on several variables, including but not limited to: Specific authority metrics of the linking page Number of links on the page And from Google's point of view especially, factors such as the position of the link on the page, relevance of the page/domain and anchor text are just a few considerations at play. In fact, beyond the pure mathematically calculations, there are literally dozens of factors that determine the value of link. For a good introduction to the subject, one of my all-time favorite blog posts was written by my boss Rand: http://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links Hope this helps!

The colors are not really helping your site look professional and trustworthy. Try to make the important parts of your website stand out more and make sure to direct your visitors to the important elements of the pages. I get more drawn to the left part of the website where you have the logo/slideshow then that i get drawn to clicking on your products. This is a definite conversion killer. Look at a couple of good and authoritative looking webshops. Your products should stand out and the structure of your products should be clean. The left area with the medals and brands should go to the right and your navigation should be on the left. The navigation should also look better. The grey doesn't really suit well with the rest of your website. The product page has a table which doesn't make sense to me. But that could be because i am not a native english speaker and i know nothing about stackable storage bins. Hope you think my advice was helpful. Let me know if you need more advice or help.

Hi Rephael, The short, glib answer is to get your onsite optimisation right, then attract good links. That answer is 100% accurate, but in most cases about 0% useful.  Let's try to increase that second number: Before you start doing anything:  Understand what terms you want to rank for and make sure that those terms are A) Going to make you some money and B) are going to be realisticly achievable with your skills/resources/budget. OK - on site then. Once you know what you want to rank for you can compare you content to those terms.  Seomoz tools are a good way to do that.  Keep improving those and you'll make headway. If you have budget then get some insight from a pro too.  Seomoz tools don't deal with the structural aspects so well, and those can have a big impact. From your profile I am assuming that you work quite a competitive niche, so that is good stuff to get right from the start. Links is tough. Without knowing more about what you do it is hard to give specific advice.  The favoured approach here is to build resources and them ensure that people who might want to link to them know about them.  If you want a tactic that will work in most fields then take a look at a blog post I have just had published here: http://moz.com/ugc/making-the-competition-sweat-or-how-to-make-giveaways-work-harder  . However the approach is to do stuff that DESERVES links.

He can also publish articles on articles websites which are meant to it and put some anchor text.

Personally, I wouldnt. Scrapers have been around for years and it's "natural" in my eyes. all the good sites out there, even moz, have thousands upon thousands of scraper sites linking to them. I it's about penguin, then id look into the other links deeper. For client work I do, I just disavow them if the DA of the site is below 30. LOL.

The link is dead, it goes here http://www.whitelistproject.com/

I think the next stage of the game for me is learning more about co-citation and co-occurrence.  Seems like that is where everything is headed.  Thanks Matt!

Thank you for your quick response. Actually there is no problem to link to third party. But when we link with main keywords which really has to be present/linked to the page internally. Thanks the rel="nofollow" works well them just give contextual link.

Hi there, Top place "/" will be your homepage. "Not mentioned" or "not provided" or "not set" are increasingly prevalent and based on users being logged in to a Google account when searching.

I noticed that you just joined Moz.  Have you begun using Moz Campaign Optimization tools yet?  Upload your url & keywords you want to rank for.  Each week Moz updates your data & ways to improve on page optimization & link profiles.  Also input your top 3 competitors & moz will pull their link data.   Whiteboard Friday are also useful