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Category: Link Building

Chat through link building best practices and outreach techniques.


  • Does Compete.com do that? I've never used them, but I know they offer competitive metrics. Traffic Travis does some link breakdowns, but it doesn't have a report exactly like that. It will tell you: Backlink URL Page authority Alexa Rank The number of urls the page links to Whether the page is indexed Follow/no-follow Anchor text IP address TLD (.com, .gov, .edu, and so on) RavenTools also has a really cool link manager. However, I'm not sure whether or not you can use this on competitors' sites. You may also be able to accomplish this in a moderately automated fashion with a combination of Excel and Majestic SEO. You could identify a lot of blog links, for instance.

    | justin-brock
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  • Thanks for your input. So far it looks like people are in agreement that outreaching from the client is the 'best' way.

    | RikkiD22
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  • Travis is right! It is generic and it can risk you for manual penalty. On the other hand ask for a link directly in to your email is not a good idea at all. If I would be at your place, I might have gone this way! -- Hello [Name], I was researching for some quality blogs relevant to [niche] and I found your blog very interesting. [Research a blog and talk a little more about it]. Actually we [name of your store] are planning to increase our audience’s reach and as I personally believe that you have the kind of audience we ideally want to interact with, I have a proposal for you! You can visit our website and choose any product under $100 and we will deliver 2 pieces to your door step for free. One will obviously for you and other we want you to giveaway to your blog’s audience via a blog post or anything you like. Please let me know if this is something you are willing to do! Looking forward to hear from you! Regards, [your name] -- I personally thing this email can also be optimized but atleast this sounds legit and do not really asking for link but you offer a situation in which he somehow have to link back to you the natural way! Hope this helps1

    | MoosaHemani
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  • How you implement this will determine whether you get more visibility in search results or harm your own efforts on-site and off-site. Here are some key points: Never duplicate the full content across multiple sites if you can avoid that. Duplication of entire entries just forces Google to "figure it all out" and they often do so poorly. Two solid methods that can both work for your overall needs: 1. Create a "Press" or similar section in your site. Each time a new article shows up in a trusted off-site location, add it to your press section.  Either just the Titles and a unique snippet explaining what's contained in the off-site article, or with more info, as long as the info is almost all unique, and not copied from the off-site version. If you generate a lot of these, be sure to use proper indexable pagination in your site's list of outbound press links. 2. Write full blog articles on your own site that link to those articles, but where you go deep in your own content - make it mostly unique and only do so if you are sure it's a quality piece in its own right. Either way can work - the 2nd version is more likely to get both the off-site and your own piece indexed most of the time, however if the "press" versions are also robust, they can rank as well. Here's a screen-capture of how I did that for one of my best articles a couple years ago. The 1st entry is the original article, the 2nd entry is my own site's page about it. HolyGrail3Pack.jpg

    | AlanBleiweiss
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  • Thank you all for suggestions. I have tried **Competitive Link Finder **but it yields too few results, so I have to resort to going through links manually. For example surely there are a few pages that link both to trello and leankit, the tool found only a few. Maybe I am not using it correctly, but there are not many options

    | kanbanchi.com
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  • This is a 100% NO NO. Its black hat. This site is selling links in articles to try to game Google, this will be flagged as a paid link by Google bot and possibly have a negative effect on your site. Don;t do link building like this unless you want to end up in a Penguin penalty, it takes years to get out of a penalty. you have to fix your problems, then submit a request to Google once they release you. You then need to wait for the next refresh, so far its been just over 1 year since the last refresh! If you are looking to do some link building I would look at outreach, Google it and learn how it would work for you there are some great guides around.

    | gazzerman1
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  • Agreed with Chris that some context would help. This is a big, complex decision, and it's tough to judge link quality without seeing the links. My gut feeling is that a bunch of foreign Blogspot dofollow links probably are spammy, but there's a big difference between fixing a link-based penalty, preventing one, and just taking a hatchet to your links.

    | Dr-Pete
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  • This is the best advice I have found. http://moz.com/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday Funny note, I used that advice to outreach to Rand one time and it worked.

    | LesleyPaone
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  • RIch, A lot of theory goes into link building because many aspects of it can be hard to measure consistently across the board and too many factors can come into play to even account for.  An exact answer to your question would need to take into account many factors which you have not described in your question.  What is the strength, age, authority of the domains?  Is there any relationship between those who have registered these two domains or do they own other domains together? What do their respective link profiles look like and recently, how have links been added to each domain? When you say "If two sites (follow)link to each other, clearly that does not offer any link juice.", your "clearly" isn't necessarily so.  For example, if a high domain authority site and a low domain authority site followed-linked to each other, the one might expect that the low domain authority site would benefit most. Don't confuse technicalities with absolutes.  Many of those who have are now battling the Penguin.

    | Chris.Menke
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  • Hi Darren, Linda already made the best suggestions but as you really want to get those other links, please reach out to them and ask them to change the URL. That should solve it.

    | DennisSeymour
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  • Re: $5 backlinks from a personal blogger. The only worse than a whore is a cheap whore. If you lie down with dogs, you will get fleas. (Make up your own filthy variation. And keep it you yourself.) My work here is done.

    | DanielFreedman
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  • Without know what kind of site you have it is hard to gauge. Ecommerce Keyword ranking swing wildy as these are often used in conjuction with Adwords and bidding. So whilst you might have a great keyword, if this is a seasonal or on trend product then the competition changes dramatically. If you have a blog or a company site, not in ecommerce, check what is happening in the industry and see if your keyword has gone on trend.  For example: Blue LED.  a few days ago this was not the hotest topic around, but since the Noble Prize has just been awarded, this phrase will be more volatile, but will drop back once the excitement drops. So in essence for the above, if you keyword was rankng well, it might be that you where in a niche area and ranked well even with other SEO issues present.  Once competition hots up, others might well outrank you. If you can give us some more info about your site, that would be a great starting point Bruce

    | BruceA
    1

  • A short reminder that for the most part, using "link bait" is now considered old-school... What you need to do is to create content that is SO SO compelling in your channel that folks will link to you!

    | JVRudnick
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  • I agree with Egol here, build content that your readers want to read. If they want to read it, they'll be more likely to share it (either by a link or via social). I've been looking at the demographics reports in analytics to find out what my website visitors appear to be interested in. I can then use this to create content tailored to my audience. However, I don't do this for all content, because it'll start to become self-propelling: the more my content matches my audience demographic, the smaller the demographic becomes... If that makes sense? But, I think this is a good start... Andy also has some great points here (which I see you've marked as 'good answer' so you're clearly taking on board his comments) - infographics can be a great way of sharing knowledge in an easy to digest kind of way. However, be careful about how you create them: make them awesome! Also, you must reference any websites/books etc you get the facts from. If any of these have social media accounts, make sure you share to them, because they are more likely to reshare it for you because it mentions them! Always be careful of copyright infringements though - don't copy word-for-word, even in an infographic or you'll annoy whoever originally wrote that content! (or worse, have a DMCA filed against you - not cool) Also, never just take images from Google image search - buy your images or make sure they are available on a free license (and check it is still free for commercial use though) - so many people fall foul of this. I know it's easy just to take an image from Google image search, but in most cases someone owns that image and the creator of it should get compensation for the use of the image - especially if it's being used for commercial use. With regard to making your products rank - this can be tricky as the main content is usually available in the form of a blog or articles section (as you have indicated is the case here), not on the product description page. Make sure you link through to relevant products from your blog pages - e.g. blog post talking about children's bedroom furniture could highlight particular products, with links straight to the product(s). If the product becomes unavailable, then the blog post can still work if you make sure you either update the link to a similar product or if you create redirects (my personal preference is the slightly harder way of updating the link rather than redirects but if you have a huge inventory of products that method could become unmanageable very fast). I found this white board Friday video really useful, you may too: http://moz.com/blog/my-customers-wont-amplify-my-content-whiteboard-friday Best of luck, Amelia

    | CommT
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  • Something to avoid, is the mindset of buying links / sponsoring. Google values a genuine link that is editorially gained, rather than a side note / footer / site-wide links. These carry very little value and in some cases, can create a big headache for you in terms of penalties from Google. Good SEO is actually a mix of a great user experience, easy-to-use website, interesting information and closely following Google's webmaster guidelines. This all boils down to best practice. Keep your visitors happy, social media buzzing, content well written and Google will start to value your site more. -Andy

    | Andy.Drinkwater
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  • No, a 301 redirect is a permanent redirect. So, if you went to /old-page it would auto-redirect you to the new domain's page. This prevents duplicate content across the domains.

    | Ray-pp
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  • thanks i'll go check this out !

    | bigrat95
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  • Building a website with a list of high quality website to build your backlinks. example, you are a technology agency and you don't know where to build your backlinks for a backlinks strategy. You would go to the site search for technology category and you will get a list of all of quality  backlinks blog website that you can build do-follow backlinks in the technology field. I dont want to build a spammy directory that everybody would put their links. But how can I show to Google that this web sites with a lot of backlinks is not spammy. I tought that if i put content aroud of each backlinks it would be a solution

    | bigrat95
    1

  • Thanks for that Bryan -Andy

    | Andy.Drinkwater
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