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Hello Brian, There would be two issues at play here, your original thought to update the link would be a good idea for the new website. A link on an established website with domain and trust authority is a great link. The issue of hurting your existing website is also a factor. Depending on how many links the existing website has, if it were to lose one of its best back links, that could affect the existing website. If its only 1 out of hundreds or thousands I would not worry too much. I would do a complete review of the back links to the existing website to determine if I would request the change.  Based on number of links from high PA web pages. In the eyes of Google, I would think that if you updated an old link to a new more relevant link - that would be seen as a good thing not bad in any way. Hope that helps, Happy Holidays - Joe

Awesome thanks for checking but I see that is the XML sitemap and I'd need a HTML version that is customer facing.

1. Yes 2. Depends - If you going to be getting visits from that post then defiantly because visits can turn into sales which can be a better result than a follow link at times. Finally you may find the following Youmoz post handy - http://moz.com/ugc/everything-you-need-to-know-about-sponsored-content

Have you considered contributing your expertise to existing sites? We've all heard that "guest posting is dead", but my site, for one, still commissions and publishes (and pays for!) articles by knowledgeable people in our niche. Find a few high-authority sites, send them a good pitch for a post you could write for them, and generally become active in your community.

Without looking at the links specifically it is hard to speculate. Realistically the site made it through all Penguin updates unharmed. That has to say something. Disavowing the links will have a negative affect on SEO. It will take time to come back from it. It is expensive and time consuming. I would pose the options to your client and see what they decide. Pros and Cons of both options and let them decide.

From an SEO 'link building' perspective, links behind a login can not be crawled by Google & will not provide any type of traditional/old school link value (since bots cannot access that content). However, as Andy shared, those links may still be very valuable if your business is contextually relevant to the news outlet. Readers of a paid newspaper are likely serious about getting the info shared there, so visitors from the news site may be high converting if your service/product fits their interest. In general, try to think of the value to the human visitor rather than the SEO value... you'll tend have a more clear answer on what to do every time. I hope this helps!

There will be one main domain that will act as a landing page for the three divisions. I am getting divisions that will be starting on a new domain name.

In Google: site:competitorsite.com yoursite.com In screaming frog: set custom as your yoursite.com and crawl the competitor's site, then under the custom tab should be any links that refer to your site.

Hi, You've worked really hard at putting together a business, a site and now a plan. When I read your list, I was left asking "Why?" What drove the decision to distribute one press release per month? Is it for a tangible reason? For example, so you release a brand new product every month? If so, then okay, there's a business reason for that frequency and that goal.  But if not, Why once a month? Is it because you think that's somehow going to get you attention in the search engines? My same question/challenge transfers to everything else in your plan, You mention Web 2.0 submission Web at Squdoo, Hubpage , Tumblr , Blogspot , WordPress. Why those? What made you choose those? Was it driven by data that tells you that your users are hanging out in those places? Or was it driven by what you think Google is going to reward in the SERPs. I'd personally revisit every item in the plan and determine whether or not there's data to support that decision, if not, move on and find some other way, some other place to promote that's directly relevant to your particular business. A linkbuilding plan shouldn't be arbitrary. It needs to be intentional. Just my humble opinion. The days of a formulaic/quantity driven approach to link building are long, long gone. Cheers, Dana

Been right there and here's what we did... We got an alum of the university to put it on their own page - that they'd attended and found the Seminar a great one...and we ensured that the alum pages (we got 3 attendees to say what a great event it was) were all FOLLOW links too! YMMV but that's what we did! And do!

Again, same link as before: http://moz.com/products/api/updates

You could do a search using site:domain.com and see what (if any) pages Google has indexed for the site; if there are none, that is a bad sign. You could also put the domain's URL in Open Site Explorer and take a quick look at the types of links the site has. (I myself have the Moz toolbar installed in my browser so when I go to a site I can quickly get an idea of its authority.)

All we can do here is guess, but my guess is that you had a temporary "honeymoon boost" when you first launched the site.  Google will often rank a new page highly, see how users interact with it and then drop it down in the rankings after a few weeks. I would imagine that that's a pretty competitive term, so to rank #7 for it would take a lot of authority!

I was originally taught by my SEO sensei that you can include 1 link for approx. every 100 words. Still, I wouldn't do more than 1 or 2. You definitely don't want to include more than one link to the same page. Here's a video of Google's (former?) Matt Cutts on that. Be very careful when guest blogging for links. Here is what Cutts had to say about Guest Blogging: I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. http://searchengineland.com/matt-cutts-stick-a-fork-in-it-guest-blogging-is-done-182147 If you are guest blogging for links, I would suggest reading Cyrus Shepard's The Rules of Link Building here on the Moz Blog. He states that you should never ask for the anchor text, and I agree. Worry more about the quality of the content and less about the link.

Thanks for your answers. I have decided to link to the less well performing pages with better on page optimisation to get more diversity in my inbound link profile. In my industry it is rare for external links to point at anything but the home page.

Hi, I took a look at your site, and I ran a report in OpenSiteExplorer on your backlinks. It doesn't look at all like Penguin, like others suggested below. My suggestions: 1. Take a look and see what your competitors are doing. If this is recent, we've definitely see fresh/newly updated content be pushed to the front of SERPs temporarily and then die back down to lower numbers. 2. Make sure your content is getting updated. 3. Your content looked pretty thin. While in the past ranking competitively for this term was pretty easy, when I did a search (granted even incognito, I'm in the US), I got many results from UK government sites and wikipedia ranked pretty highly. Without solid, uniquely interesting content and strong, relevant links, it'll be very hard to beat these sites.

I mean both two solutions are good but if you have a static text in the home would be the best choice because google loves textual links and will also help you to rank the related words. Hope it helps you.

Hi, I like that.  I think that I'll adapt it to insert a nofollow rel into the link in question on pages other than Site A's Homepage. Thank you for your help.

10 low PA pages from 1 high DA website is better or 1 low PA from 10 high DA websites?

There's lots already written about this, but here are my quick thoughts: -Don't rely on an automated tool. -Get links from all available sources - GWT sample, GWT most recent, ahrefs, majestic, OSE, Bing Webmaster Tools if available. -Break it down to one link from each domain. -Check each domain and determine whether the link is one that was made for SEO purposes. -If you're not sure, err on the side of disavowing. -See if the client was given a list of links that were made for them.  If so, then start by disavowing those. Hope that helps!