Category: Link Building
Chat through link building best practices and outreach techniques.
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Are backlinks to a domain that redirects useless?
It will direct the link juice from the redirected URL to your page, as long as you use a 301 (permanently moved) redirect. This will pass 90-99% of link juice from the linking URL. To squeeze out everything you can get (pardon the pun) ideally you want a direct link, but a redirect will pass most of your juice along in the case you would have to get people to change hundreds / thousands of links.
| CodyWheeler0 -
Why is Google not following a 301 redirect on the robots.txt file?
Thanks John, I check the robots.txt redirect and it is redirecting fine from the non-www version to the www version. I also know that G is crawling the site because we can see requests by G in the server log. Also as with the case with the other 301 redirects there were cases G followed the 301 redirect on the robots.txt file but also many cases where it didnt.
| FRL0 -
Facebook Mentions...are they worth the effort to get as back links?
Definitely. Studies show a strong correlation between facebook activity and web traffic. Any time you can get positive exposure for a website, it's a good thing. A facebook page offers an opportunity for others to learn about the business. That page is their personal PR zone. You want to take every chance you can to educate visitors about your business. You can only do a limited amount with a facebook page, so get them over to your website where you have complete control over the environment, offer better details and earn sales.
| RyanKent0 -
Links from any country?
If you're already at 90% UK traffic I'd look into diversifying and go after easy fits like Canada, Australia, New Zealand, Ireland, and South Africa. Is the site on a UK domain with UK hosting? If so, that will be more of a location signal than links and the major factor in UK boost. Stronger links--from anywhere--will apply to the strength of your site globally, plus the UK. I'd start going after those.
| RyanPurkey0 -
Http://angelasbacklinks.com/ can someone give me their take on this site and the packages? Thank you
I don't have experience with linking packages, but I do have some concerns about this company. The first being the following Q&A: Don’t the links need to be related to my keywords or niche? Not at all. What you are talking about is Latent Semantic Indexing (LSI), and the search engines just do not have the ability to tell if a site is related to the link’s keywords. Another concern is this statement: "Last month's list of Angela's links only had 13 out of 30 sites still working in a matter of days." Do you want to work with a company that choose sites that churn that frequently? The home page has a special for October, one of the package pages says it is no longer taking orders and to check back on November 30. Others can comment about link building services in general, but the dated nature of what is on this site and statements about search engines not being able to tell if a link is related would cause me not to spend my money at this location if I were in the market for such services.
| KeriMorgret0 -
Links - In need of ideas
Thanks Ryan for your help! A lot of good ideas that I will definitely be implementing.
| PMC-3120870 -
The Risks of Unrelated Guest Posts
I would agree with Alan on this one - user experience and relevance are paramount. I get approached by guest bloggers regularly that are outside my niche and have to turn them down, and would also be expect to be turned down if I did the same. In a simplistic form, imagine going to a local bicycle shop that only sells bicycles, to find they had started to sell deep sea diving helmets - a cyclist would be confused, and a deep sea diver would be highly unlikely to even consider coming into the shop anyway. Regular customers would likely think the reason for the new products would simply be down to some kind of deal, rather than expanding on a related/natural niche.
| IPINGlobal540 -
Should I optimize/link build all my pages at once?
If you know now that you will optimize 30 pages then make your plan now. Determine which pages will focus which key words or phrases. This will help you avoid cannibalization within your own site. You can also start now with building anchor links between each page as you optimize them. As you build links or otherwise improve your first few pages, you may encounter an opportunity for another page. You can then either take notes so you can easily backtrack later, or you can stretch and include the extra page while it is convenient. An example is you may have a site which sells insurance. You might contact an auto dealer and obtain a link on their site referring car buyers to your site. At the same time perhaps you might think about the health or life insurance needs of the car dealer's employees and find an opportunity there as well. One last thought. Once you feel your first 5 pages are optimized, I would not recommend waiting for them to rank well. Go ahead and jump into the next 5. It takes time for SEO to work. There is no benefit to waiting. Get started now.
| RyanKent0 -
Does PA matter much on blogs like tumblr, wordpress.com?
I'm beginning to agree with you, I have acquired many links in the past that carry little weight in the metrics. Then I did a lot of comments on do follow related newspapers like WSJ and Huffington post, and my DA took a nice boast from all the new decent root domains connecting to my site.
| joemas990 -
Value of Inbound Links to Pages With a lot of Outbound Links
Very good thread...I see what you're saying about time being used to do other "high priority activities" vs. controlling link juice, but I've found controlling link juice to be a high priority issue its self. To me, that's kind of like, "Why worry about how many MPG your car gets when you can figure out how to buy more gas". Again, this is just in my experience, but I have seen remarkable ranking increases through conscious use of link equity. Whether it be with the use of NoFollow (which I know Google has said doesn't work but I believe otherwise), restructuring site architecture, or using Robots.txt, it seems like making the most use of the "juice" (or fuel), would be a worthwhile task. I'm also still torn about "Top 50" pages that don't generate a a substantial number of links. And to explain why, I'll pose a hypothetical. Is link juice zero-sum?
| butler2620 -
Need help interpreting Ranking Factors.
Domain Authority should be a slightly better measurement of a domain's ability to get a page ranked (e.g. all other things being equal, a page on a DA 70 site should outrank that same page on a DA 60 site). Domain mozRank is a rougher algorithm, based solely on the links pointing to the domain and how important those are (it's just PageRank on the domain link graph). DA actually takes DmR into account in its machine learning system.
| randfish0 -
Link Acquisition - PA vs PR
You are comparing apples and oranges. The combination of PR and pa isn't really going to help you as much as some other Moz metrics. If you are spending time and effort getting links as opposed to mass spam stuff you will want to focus on the subdomain mozrank of the potential link your are getting. Especially if it is a blog related link. That is because your page will grow in authority over time as google indexes more pages on that website that contain links back to that specific post. Great links grow in value over time and crappy links dont. Domain authority is valuable, but it can misrepresent the value of a link if the following occurs: The website uses spammy methods to link build (Linkscape doesn't do a very good job of determining the difference between contextual based links and comment spam. The link you are getting is on a subdomain of the website (DA takes into account the domain mozrank which is different than the subdomain which is more important. Especially on hosted blogs like wordpress, blogger, or typepad) I have asked Ran, and tend to agree with him that you are much better focusing on links on high authority subdomain mozranks with low PA than low domain authorities with a high PA. That being said. Make sure you also take into account the amount of links on the page. Whatever authority you are going to grab is going to be split amongst those links. It may also be beneficial to spend a proportional amount of time evaluating to the value of the links. If you have a choice between two websites that are in the 70's of DA range you should be spending a lot more time evaluating than DA's in the 20's and 30's
| DavidWolf581 -
How do I know if an inbound link offers value?
No problem Everett. Thanks for the information.
| BradBorst0