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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • The design is very responsive and very friendly for mobile

    | NelsonF
    0

  • A few ideas for url and titles: Repair link YOURDOMAIN.COM/san-diego-driveway-repair Installation link: YOURDOMAIN.COM/san-diego-driveway-installation Also for the home page title: San Diego Driveway Company | Driveway Repair, Installation, and Maintenance By having your pages separate, you can optimize more effectively on each given term, in a way that does not offend the user. Most often, when a search is done for that particular keyword, the user will come directly to that page, not even aware the other pages exist.

    | David-Kley
    0

  • Thanks everyone for the comments. We have manually checked the SERP's most look fairly accurate, some are higher ranked than actually quoted. We checked robots.txt all was fine. We did have a quick look in WMT for any crawl errors. They were showing 32 404 not found which we have corrected (mainly old links to tags on the blog on their old website), The new site has been up around 4 months a d we redirected all main page URLS to the new ones No keyword stuffing Maybe a honeymoon period. But they were ranked for most keywords before, all we did was improve on the on site SEO. Think we will monitor it. Its only the first ranking report back that all keywords had dropped. Thanks a lot for all the feedback.

    | FLDESIGN
    0

  • I understand your advices, and thank you very much for them but my boss wants only a one page, I told him not to do that but he didn't listen to me.

    | atakala
    0

  • Exactly, it depends as per the content & structure of the page and website. Make it sure, whatever you are doing should be for humans not search engines. Best practice is, you can use combinations of anchor texts, like exact keywords as anchor texts + long phrases having your targeted keyword.

    | strokesinteriors
    1

  • Sorry if there are typos btw, doing this from my mobile. Let me know if I can be of any further help. I'd be glad to provide more insight.

    | David-Kley
    0

  • Thanks Mark and Matt, Does that mean that we will have to write the services page specifically for each city multiple times? So as to say ... stop smoking article for 4 different cities ... Another approach i was thinking of was to have page on stop smoking have links on that page where these services can be bought ... so on the right panel, we can say that these services are available in the following cities.

    | Syed_Ozair
    0

  • Hi Dave! Thanks for reaching out! My name is Anne, and I helping the Mozzer Alliance today! There could be a few different reasons we've just started crawling this subdomain: 1. Did you recently link this subdomain to your site differently? Our crawler starts with your home page and uses recursive crawling to find pages on your site through the links we find. This could explain why we just started crawling the subdomain. 2. Did you change your robots.txt for this subdomain? Our crawler, Rogerbot, follows robots.txt. If you edited this site recently, this could also explain why we just started crawling your subdomain. I hope this helps! If you have more questions, please reach out to the help team at https://moz.com/help/contact. From there we can help you troubleshoot what's going on, but keep your campaign details off the interwebz. Have a great weekend! Anne

    | Moz.HelpTeam
    0

  • Hi, If you configure your drop-down menus for SEO by using the correct CSS technique (i.e. the links appear on the page but are activated with a hover, which I am sure you're referring to), this is fine for SEO purposes. Best to avoid hundreds and hundreds of links in drop-down menus (they can get cumbersome and bad for usability, and dilute the passed authority). If it's best for usability to have a huge drop-down but link numbers are concern, some sites use JavaScript for links that aren't important for SEO on "mega menus". As a basic rule though, you will not suffer by having some navigational links in CSS-led drop downs.

    | JaneCopland
    0

  • Jane, Thank you very much. This is the second time you have helped me! Thanks Brooke

    | wianno168
    0

  • Matt Cutts just released a video that addresses this exact question - https://www.youtube.com/watch?v=L3HX_8BAhB4

    | OlegKorneitchouk
    1

  • The Penguin refresh comments, on my part, have been entirely speculative. It's hard to believe Google would go that long without some kind of data refresh on something with such wide repercussions. On the other hand, the data so far seems to suggest that that is what they're doing. I have no credible evidence, other than my own disbelief, that a site hit by Penguin can escape Penguin outside of a confirmed update. I hate being at Google's mercy for knowing when updates happen, and I do believe that Penguin will be more tightly integrated over time, but I also am fairly sure that Penguin had wide-ranging collateral damage that Google didn't entirely foresee. I think they're still trying to wrestle the Penguin update themselves. So, for now, the best evidence I have is that the only Penguin updates are the ones we know about. I can't prove it either way. I definitely don't think it's like Panda. I wonder if they occasionally do smaller data-only refreshes on Penguin, but I can't back that up.

    | Dr-Pete
    0

  • If your site is new(er) and / or simply does not have much trust from search engines yet (do not rank well) I would strongly encourage you to use similar keywords on page as long as it does not compromise user experience. Ideally also get those keywords in your H1. As your site becomes more trusted you can get away with more (less keywords on page) and still rank. It sounds like you may have a site where I would not recommend such approach yet.

    | khi5
    0

  • Hi there, thanks for your question! Do you mean that your CMS will not allow you to write titles and descriptions for each page? (Or, rather, that you cannot use the CMS to write titles and descriptions for each page.) If so, are they auto-generated? Finally, are you using a homegrown CMS, or something like Wordpress or Joomla?

    | Christy-Correll
    0

  • Hi Samuel, I understand why it makes sense from a user experience perspective, although I'd be a little concerned that it would be a bit weird, especially if the domains are branded differently. I'd probably start by avoiding an automatic redirect. The simplest option is probably to include a prominent CTA on the desktop version that says 'view mobile version at www.otherdomain.com'. If you want to get a bit fancier, you could display a message when a mobile user agent is detected, saying something like 'it looks like you're on a mobile device. Would you like to view a mobile-friendly version of this page?'.  If you do this, make sure that a) the page is still accessible to a crawler with a mobile user agent (in other words, don't require input from the mobile user in order to view the desktop version, just include it as an option) b) use a cookie to avoid asking your mobile users to answer the question again every time they visit. If you really want to do the redirect, start by testing on just a couple pages to check for any negative impact before rolling it out further.

    | bridget.randolph
    0

  • Thank you very much. I have implemented your suggestions and we'll see how it goes. Thanks again.

    | omakad
    0

  • You should be able to use canonicalisation here, but for a more in-depth guide to pagination including rel="next", "prev", etc., check out this blog post by my former agency. It's a great resource on the subject.

    | JaneCopland
    0

  • The only way I could imagine this would hurt the home page is if the site structure is terrible enough that its Panda penalty is extremely severe. I can't think of a place where I've seen this "in the wild" though so that's entirely theoretical.

    | JaneCopland
    0

  • Try not just focusing on the exact keyword but also closely related keywords. If the article is well written and picks up good social traction , you might end up ranking for different closely related keywords, not just the main keyword.

    | SEO5Team
    0

  • You can also use Google Alerts to both monitor your competitors website changes, as well as general mentions of them on them web. Mike

    | Kara.Wallace
    0