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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • We have a similar problem, we have a javascript dropdown nav at the top which brings the user to every product category on the site (+100), but we also also have the main categories listed in the left column.   So we have used "no follow" for the javascript dropdown nav, and also other pages like shopping cart etc, so leaving the spider to use the main categories listed in the left column to crawl the site .  But not sure how effective or useful that would be

    | eunaneunan
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  • I think I will go with canonical. Just a thought why would I put all the fules in a subdirectory instead of just blocking products.php?printable=Y I guess it would be the same thing I think?

    | BlinkWeb
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  • I would Aim for 155. Just being picky but I believe this is the recommended amount. Hitting the 160 mark might see you having the ellipsis (...) in your meta description.

    | A_Q
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  • It's usually best to use your target keyword at the beginning of the description.  Users will not always read the full description when scanning the SERP. Search engines seem to give the to give more weight to the keywords at the beginning of the description as well. So the closer to the front the better. Okay, that being said, you have to make sure you are not trying to jam all of your keywords at the beginning otherwise it will turn off the user. Choose the most important one as your primary keyword to use at the beginning and use other related keywords throughout the description where they make sense.

    | BlastAM
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  • You can use the LEN() function in excel and it counts the characters inside a cell =LEN(A1)

    | wissamdandan
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  • I've never actually experimented with different placement, other than different positions on the bottom of posts. I can say that with one fairly popular site I run (25k visits/day) Faceook, Twitter, and email comprise just about all of the share clicks. Of those, Facebook is clicked about twice as often as Twitter, and Twitter a bit more than twice as often as email. Despite that giant Facebook sharing lead, Twitter sends just about the same number of incoming referrals as Facebook.

    | Ecreativeworks
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  • Actually it depends on the content and site intent. Taking Tyler's suggestion further, If there are several products or services in each primary category then it could be: domain.com/dodge/ domain.com/dodge/viper.html or domain.com/dodge/ domain.com/dodge/viper/ domain.com/dodge/viper/roadster.html domain.com/dodge/viper/sports-coup.html Also, using "car" in the URL as Tyler suggests only makes sense if you are targeting the broad "car" related searches, or if you have categories such as "cars", "trucks" etc.  And if you do, having domain.com/cars/ would be better than domain.com/car/ In any event, you also need to consider user experience - stuffing too many keywords in a URL can become ugly. Do it right and you can get the additional benefit of Google including your URL structure in the SERP in a way that makes it look like breadcrumbs - replacing the URL shown.

    | AlanBleiweiss
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  • Thanks for your comment.  The home page for LancasterPA.com isn't in the top 50 for Lancaster Lancaster, PA Lancaster, Pennsylvania Those would be our main keywords.  I'll re-think our current structure, but I'd welcome other suggestions. Eventually I'd like to move our other site (www.800PaDutch.com) to this domain, but I first want to make sure there isn't an issue with the home page ranking well.

    | GordyH
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  • Hi, your are right Google rolled out the Pande Update worldwide, but only in english speaking countries. So here in germany there is not Panda, yet. But it will rolled out soon, for sure. If someone reads this and has actually experience with blogs and indexed Tag-Site before and after the Panda Update, it would be great if you would share the information with me. At this moment I'm thinking about setting all tag-sites to "noindex, follow". That could be a solution / prevention. As far as I understand the "noindex, follow" the internal link-structure shouldn't be hurt because Google follows all links as usual. Is that right? Are there any experience on switching from indexed tags to "noindexed, follow" tag? Did that affects the Ranking in a negativ way? Thank you very much, guys! Oliver

    | channelplus
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  • I think SEOmoz have disable the intial fast crawl and only the full crawl is available. I think it says the initial crawl can take 4 - 7 days (altho it has not taken this long in my experience) Email help@seomoz.org with your account details and ask them to look for you, they are really good at getting back

    | firstconversion
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  • Jonathan, The "rule" used to be 100 links to a page based on Google having included that in their guidelines.  They've since removed that numeric value without replacing it with another number.  What I find in my large client sites where there's hundreds or thousands of products in a category is the pagination method.  The key is to ensure to append each page's Title, URL and h1 with "Page X". This is best simply because it helps ensure Google discovers all the products and properly credits them to the core category.  By trying to force all of the products onto a single page, and using any method that hides most initially for usability, you introduce the possibility that not all those products will be discovered, no matter how much Google does a "good" job at discovering links inside CSS or JavaScript. In reality, their system is far from perfect, and with all that added code, the possibility exists that you cause crawl problems due to imperfect code.

    | AlanBleiweiss
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  • And site speed is based off of those users with Google Toolbar installed. A tool like Firebug with Yslow can help identify things slowing down your site, and can give you another view of your site speed.

    | KeriMorgret
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  • Thanks Dejan, Yes I am referring to an exact match. I would really like to read that post if anyone can find it.

    | dreadmichael
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  • The ROI for this is a lot lower than general Search traffic (I've had 3 conversions from this), however, I would say that for the little work it took to do, 1 conversion would have made it worthwhile.

    | dlrPaul
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