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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Hi Josh, Keeping in mind I don't know anything about wood counters and kitchen islands, I would make this observation about your title: <title>walnut kitchen island with undermount sink and tung-oil wood seal(65)er | J. Aaron</title> 1. Too long. You've only got about 65 spaces for a title, then Google clips off the rest. I limit titles to 60 spaces or less. 2. You've got what appears to be 2 related keywords (which you could probably rank for on one page) and a 3rd unrelated keyword in "tung oil wood seal." 3. "Walnut Kitchen Island" looks like a good long tail keyword to me (kitchen island would be short while adding the walnut is a longer tail qualifier). 4. The longer the tail, the more you qualify the buyer. 5. I tighter title would be: "Walnut Kitchen Island with Undermount Sink by J. Aaron" 6. Depending on your site structure you might have a page with a variety of Walnut Kitchen Islands on it with a link to a separate page with an undermount sink (which is what this revised title would suggest). 6. "Tongue Oil Wood Seal" seems like it should be on a page about how to protect and maintain your countertops. 7. Putting your store's name or your name on the page title is fine and standard practice when brand building. Some put it on the back as you do, some on the front and some not at all. If there is room, I put our store's name on the title, if not I leave it off. 8. If you're optimizing for local business, its fine to put your city, state or combination in the title. 9. I've got our store name and street address in the footer so it shows on every page. For pages I really want to kick butt locally on, I put the city, state in the title, otherwise I leave it off and let the footer do the work.

    | AWCthreads
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  • Hi Mark, My understanding is having Nofollow links will dilute the juice this passed to the dofollow links. You can read more on that on from Rand.. here I will veer off a little from what Mark said in that having the navigation in the footer as well as the top header area, maybe okay if the site warrants it. Most all cases I would follow Mark's advice, but in a case where the navigation in the bottom can be perceived has "helpful" to the user, then it would be okay to use it there as well. In the end you can't always do everything that is considered "Good SEO Practices" simply because it helps your SEO, you must also follow good site design and useability practices. If having the navigation in the footer helps the user, and is aesthetically pleasing then I would say it is okay. The real trick of course is to merge Good SEO with both aesthetics and useability. Hope that helps, Don

    | donford
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  • Jonathan- I can appreciate you frustration - what point2propertymanager.com has is better (much better) overall domain authority and trust than your site - this outweighs your better on page SEO. Although your competitor's page links are internal, those links are passing strong link juice from the root domain. Examining their IBLs in Open Site Explorer shows domains with DA of 100 (e.g. adobe.com - and while those 100 DA links are nofollows, they still send a strong domain trust signal) - your site doesn't have a data available in OSE, but it would undoubtedly show your IBLs to both fewer and weaker. In short, if you want better SERPs, you'll need to get quality IBLs through serious, systematic link building. Chas

    | legalseo
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  • Hi Ahtisham, You mentioned both Duplicate Content and Rel Canonical errors. There might be some confusion because rel=canonical is not an error, but a warning. In most cases you don't need to do anything about it. But it's good to fix the duplicate content errors. Yoast's WordPress SEO plugin is usually the tool to do this (although it doesn't work in every situation - depending on your Theme) Duplicate Content in Wordpress is often caused by: Category Archives Date Based Archives Tag Archives If these are creating pages that are very similar (mostly empty or repeating pages) you may want to stop search robots from indexing these pages. The Wordpress SEO plugin can help with that under the "indexation" tab. You can check the boxes to disable indexation of these categories - but be careful! You don't want to block something accidentally. This is a very powerful tool, so use it wisely. Here's a screenshot of what I'm talking about - https://skitch.com/cyrusshepard/8et13/indexation-above-the-fold-wordpress Hope this helps. Best of luck with your SEO!

    | Cyrus-Shepard
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  • Ryan, Thanks for all the great info. Let me ask you this. Regarding the title, do you think it is better for local terms to be used? IE, using the example above, if have a site that manages rental properties in Orlando, do I want to still use "rental properties" as my main keyword and build content that uses Orlando, Orange County, etc. around that or would including the city or surrounding cities in the title be advantageous for a local business?

    | jaycaruso
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  • DONE !! I modified the .htaccess http://www.jordanhundley.com we will keep an eye on the SEO results for the .com and the .net At this moment when you search for "Jordan Hundley" the DOT COM shows first.

    | mPloria
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  • I'm pretty sure it doesnt redirect twice. I double checked it with httpFox. It simply redirects only once. If you want to see for yourself: (https://addons.mozilla.org/en-US/firefox/addon/httpfox/) Good luck with your website!

    | DeptAgency
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  • Hi Rodney, My vote goes for the subfolder. www.example.com/blog Regular, quality content on a blog will get crawled and indexed very quickly, and if you are savvy with your internal linking, this will really boost the main site too. You can also check some opinions from the guru´s of SEO here and Im sure you will reach to a conclusion. http://www.agent-seo.com/blogging/seo-subdomain-vs-subdirectory/ I hope it helped

    | PedroM
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  • Ive started a new blog from scratch with optimized content and it's only taken 5 days to be indexed (on a 1 yr old site).  That time will shorten in the future with more posting consistency for most any site.  As for the former 700 page website, I'd guess that Google would learn to trust, say, a new website faster than it would trust a website that it had learned not to trust due to duplicate content. Im still a novice.

    | Todd_S
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  • The first thing you want to do is go into Yelp and claim your business. Make sure that you put as much info (don't go crazy with a ton of categories, etc. keep it simple) as is pertinent. Name of business, location, phone, hours, information, etc. Then, it is about getting reviews, etc. If you have clients who will go in and do this, ask them to. Hope it helps, PS After you do this, within a few days they will call to sell you advertising. We don't handle any clients it makes sense for (since it is based on impressions, etc) so we do not recommend it. If we were handling a restaurant it would interest me. Hope it helps

    | RobertFisher
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  • Izaias, You will get a bit of differing opinion, but I disagree with the author. First, it is believed that linking to authoritative sources is a plus for SEO. Second, you do not "lose" by linking to others. What he/she is likely referring to is if you have a PA of 30 and 4 internal links to other pages along with 8 to external, less would go internally than externally.  To me, it makes no sense to worry about this as it is trivial compared to good content with quality outbound links that make sense for your audience. Then get links back to you, etc. I would not worry about it and just leave them as do follow. Best

    | RobertFisher
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  • Thanks Robert, I really appreciate your time and answer.

    | Fuad_YK
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  • Great stuff, glad it looks to be sorted. Come back and pop a reply should you need more help! Good luck!

    | MattJanaway
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  • From the usability point of view and to help sort the problem you're facing I would suggest a few things - first I would make sure that each page with products doesn't display more than say around 12 of them and use pagination or view all option for the rest of them. If you are using 'view all' option, make sure that it is not implemented by hiding the remaining products, but by actually loading them on request. If you're navigation uses a lot of links try to tidy it up - perhaps grouping them under main categories, which when go to the sub-categories, also - try to use breadcrumbs, which are a good way of navigating backwards and not necessarily showing all these sub categories in the sub-navigation. Additionally, you should check all of the column items - are there any unnecessary links, which could be taken off? The E-commerce site is more user friendly when visitor doesn't have to think twice what to do - and too many items is not only bad from the usability point of view - but also - as you have found out for SEO. As Nakul has mentioned - you should check any duplicate links - if you have any in the main navigation, then in the side bar and footer - perhaps you could remove a few of them and have them only in one place. It's really more guessing here as I don't know what you're site looks like, but I hope this will help a little bit.

    | coremediadesign
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  • The new site already went live but still some good tips in there, thanks

    | Earthsaver
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  • Got it! Thanks for your help everyone.

    | pixel83
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  • I believe that the answer to your question depends upon the type and amount of information that you have for each question. This method would be the best if you have lots of content for each question.  I use this method when I have several hundred words and a couple images for each question. This method is good if you have lots of very short answers - too short to justify a separate page for each answer. This method is very good if you have started with #2 and have so many questions that you can make separate pages by category. Bottom line... Use #1 if you have lots of content.... or... start with #2 then go to #3 when you have lots of questions.

    | EGOL
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  • Site looks nice, Paul. If you haven't done this already, use the SeoMoz tool to check your onpage setup: http://pro.seomoz.org/tools/on-page-keyword-optimization/new Fix anything that needs work and then start promoting your site. You can set up tracking here: http://www.seomoz.org/rank-tracker You will be emailed regular updates, that show if you are making progress. As it is a real site, issue a press release every week, about something interesting you are doing or that is of interest to people buying travel insurance in Ireland. Change which pr site you use, so they aren't all from the same one. Write other articles and get them published in other places - offer them to your local news sites.

    | loopyal
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