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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Hey There! Just making sure you're all set with this? Some additional resources that might help (courtesy of Rand); Perfecting On Page Optimization - please keep in mind this resource is getting quite old. But it shows the classic SEO process of targeting a keyword. If the keyword you are trying to out beat your competitor with is at all competitive you'll really want a dedicated page for it. That post will show the traditional method for targeting a page. This flow chart (from this post) - shows a method for deciding if you need a separate page to target a keyword. I use those are good starting point guides when in your situation. -Dan

    | evolvingSEO
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  • Hey there From an SEO point of view, there is not going to be much difference in either option.  Both options have 3 or less subfolder levels and both would contain the keyword attempting to target. I'd approach this from a user experience perspective - do you think it will be beneficial for the user to have a /Ford-Cars/ subfolder, in order to show them where they are - or would the page itself accomplish this? Similarly, if you create a category page for /Ford-Cars and /Toyota-Cars/ etc. - will you be able to add some quality content to this page and also use the page to rank for some other keyword terms?  If you can, then I'd use the /Ford-Cars/Ford-Mondeo structure as you will be passing down 'strength' to the product page from the category page. Look at point 14 in this guide - which mentions content hubs.  Imagine a similar structure for your website, the hub - which would be /Ford-Cars/ in your example, could actually be easier to rank and gain authority to and in doing so, this would power the specific product pages, helping them to rank too. Hope this helps.

    | TomRayner
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  • Hi guys, We are having a similar problem on our site: partysuppliesnow.com.au There are lots of products on Category pages. However, SEOMoz campaign suggests it as a warning of "Too many links used on a page". Now, what is the best way to solve this problem? Should we leave it, as it is suggested by "smarties954". Or should we use Pagination? If that is the case, how can we control the duplicate content errors. We have a Canonical tag but what link should be given in Canonical?Another question: If we have used Canonical tag in case of pagination, does Google crawl the rest of the pages? best regard, Jarrod

    | jarrodb
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  • Thanks for the reply, Yeah I actually think that personal training example was a really good one. I think your right as well, just not sure if it would work for ecommerce, services I do though.

    | Bondara
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  • Hi Juan, Here are the resources I usually hand to beginning link builders to get them started: I'd point you towards these three resources to get started: http://pointblankseo.com/link-building-strategies http://www.linkbuildingbook.com/link-building-resources.html http://www.clockworkpirate.com/ http://www.seomoz.org/blog/category/link-building It should take you a year of full time link building to truly go after all of the strategies listed in the first 3 resources, and all of them contain tactics that you can use indefinitely. The important I'd focus on is keeping a steady pace of content creation and outreach efforts, diversification of your strategies, and avoiding anything that feels spammy (because that's a good sign that it's a low value tactic). Feel free to ask any questions here, but that should get you started!

    | KaneJamison
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  • I wouldn't worry about using it verbatim to be quite honest. Write a good piece of content about IT support in New York State or New York City, make interesting, informative, and perhaps use "IT Support NY" as your title tag and call it a day. That's my two cents Dana

    | danatanseo
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  • Something I forgot to mention --- I tried going to your site from your profile and the link was broken. Might wanna fix that. It goes to http//www.---- (colon is missing) Good luck!

    | jesse-landry
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  • Yes most likely. Really depends on the keyword though. For example - I work for a SaaS company. Instead of targeting the term "cloud computing," we target more specific keywords with high search volumes. While obviously "cloud computing" is searched for more frequently, the fact is that Google isn't putting many commercial sites on page 1 there for good reason: People Googling that term aren't looking for services, they're looking to learn what the term means/is. I'd imagine that this applies to what you're discussing. Most likely Google is keeping enterprise companies off of their just based on the fact that that isn't what the users searching that keyword are looking for.. They're most likely looking for broader knowledge. Good luck!

    | jesse-landry
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  • Fortunately, I think this is not cloaking. But you could look at this situation from a different perspective, such as: Usability. "Billions" of tabbed menu can "hurt" usability. So, Oleg was right. You CAN think of rebuilding the menu structure as: - Main Menu - Sub Menu - Sub Menu - Sub Menu - Sub Menu (And to O. ..) From my point of view I would go on this version as: 1 - Can I set different menu anchors 2 - Can choose to link titles (Mouse Over) Will this help a bit internal linking structure. Yours, Mike.

    | Madvertise
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  • Not sure what you are talking about - what filters? Can you provide an example filter?

    | OlegKorneitchouk
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  • I've found that people like bullet points... gives them quick information without needing to read the rest of your content. Of course the problem arises of duplicate content when you use the same bullets over a large amount of products or all you do is change a word or two between every page. If the bullets are all the same then what's the value of them to the user? Bullet points (like all content) should be relevant and fresh. They should highlight the specific advantages of that product, i.e. what makes it special/different/unique/important/worth buying?

    | MikeRoberts
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  • Yeah I'd say that Google is just preferring the internal page over the homepage... the content is more relevant, the keyword is in the url, etc.

    | Bigheadigital
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  • Hi, After changing a title, try to generate sitemap file and submit it to Google through webmaster tools account.  And try to update a sitemap whenever you made any changes to your website. In title, instead of using colon (:) try to use (|) or (-) it will easily understandable by Search Engines. After submitting Sitemap let us again perform some search and check title of your site after 24 hrs, if there are any changes let me know. Thank you.

    | TGOOSE
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  • Thank you for this information Erwan. Exactly what I was looking for.

    | JABacchetta
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  • It's one hell of a Swiss Army knife for webmasters & SEOs huh? Another big fan here too. (But like all powerful tools - ya gotta know what to ask it and how to interpret the results in order to get the most from it - which you did.) Paul

    | ThompsonPaul
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  • Awesome, thank you very much!!

    | wishmedia
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  • Hey Juan, On the old domain have this in your .htaccess file RewriteEngine On RedirectMatch 301 (.*) http://www.domain.es/$1 Then you may want a separate HTACCESS rule to forward all traffic without www. to use it RewriteCond %{HTTP_HOST} !^www. RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L] I hope that helps, but I have a feeling I may have missed the point of the question. Let me know if I did. Andie

    | AndieF
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  • Thanks Andrew

    | juanmiguelcr
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  • I would do it, but other might think its a bad idea

    | PaddyDisplays
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