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**I was under the impression that the tools here were designed to help alleviate some of manual labor.  ** In my opinion, the tools on Moz are best suited to monitoring your progress and giving you objective assessments.  They are not going to move you up the SERPs. Moving your site up the SERPs takes effort from the webmaster (or whoever is hired to do that work).  That effort is all about making a better website.  There is a lot of valuable information on Moz to guide you with that work.  Most of that information is free.