Welcome to the Q&A Forum

Hi Dan, I understand the difference between the searches. I wonder whether it is possible to check if a visitor that uses a branded search term did visit the site earlier with another search term.

Thanks Tom for your answer. I understand that it will have a negative affect. I just look for real-life cases from people who did a similar change of topic/subject. We used to have a website on a topic that is not in our field of interest anymore. The name can be the same (not much branded traffic) so we thought it might give a new website a bit of a start with some links.