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If you want to go with more of a shopping cart sort of feel you could emphasize products carried within the brand and not really break away from general site navigation like: http://www.bhphotovideo.com/c/buy/Shop-by-Brand-Roxio/ci/4/N/4294255798/phd/4291243286 Tiger direct uses a brand splash image, common product categories, and then products as seen here: http://www.tigerdirect.com/applications/campaigns/campaigntemplate.asp?CampaignID=517 Walmart's brand shopping page is very splash heavy: http://see.walmart.com/lego/ Dunno if I'm moving far afield of what you want to do with your site in general, but that should give you a few ideas to throw around.  I came up with the BH Photo example from memory and the other two via a "Shop by brand" search in Google.