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Hi there, There's no standard format for online phone numbers although I've seen people recommending to stick with either dashes or periods, and to not use parenthesis. The more important recommendation would be to make sure users can click to call directly on the phone number, as well as setting up tracking through analytics so you could see how many people called your business through your website. Hope that helps! Serge

Hi Jordan! Regarding your local landing pages, I think you'll find this Moz Blog piece really fills the bill: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages Regarding optimization, with just 2 cities, you may be able to include both in the tags and titles on some of your main pages (home, about, contact) but that kind of depends. So, for example on your homepage title tag, you could have Green Tree Bank: Serving Jackson, OR and Yola, CA Or, you can skip that approach and just go with the brand and a message on main pages' tags and focus very heavily on geographic terms on the landing pages. It something to experiment with. Main thing is, those landing pages should be viewed as 2 of the most important pages on the website, as they are the ones your citations should link to and your customers will be reaching most easily via those citations. Make these pages shining stars, expending all possible resources to offer an exceptional, persuasive experience in order to maximize conversions. Hope this helps!