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I would do the Press Release first, then you can change the content around, maybe add a couple paragraphs and add it to your blog if you want. Just be careful not to add many links back to your website in your press release, we usually only do 1 brand anchor link if anything.

Hi Wizkids964! I just want to say I'm sorry that your thread didn't receive replies from the community. I haven't seen any good, formal data to either verify or challenge your analysis, and I expect others in our community are in the same boat. What I have seen is videos like this one which hypothesize how to move the needle in Yelp: https://localu.org/blog/guest-video-top-10-yelp-tips-small-business-2016/ But they aren't broken down into percentages like you've done here. It would be nice to see more studies like this, and again, my apologies that no one here had data to help prove or disprove your hypothesis.

So EGOL just gave the best possible response to this I can think of, and I think option #4 is what your default should be, however, you also want to maximize your meta title (which is using about 60-70 characters before trailing it off). So if your post has a short title, it doesn't usually hurt to throw your company name in there to take up more of the title tag real estate. If you are trying to optimize a service page for a local company, it can make sense to exclude the business name as it will give you more room to include your target keyword or further describe your service (I like to try to include an LSI of the main page KW if possible). Check out https://moz.com/blog/title-tag-hacks-whiteboard-friday for some solid title tag optimization hacks!

Miriam Ellis has written on this subject a few times and perhaps her advice would be useful here. Check out these articles if you haven't seen them already: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages https://moz.com/blog/local-landing-pages-guide Regarding link structure from your main site, she suggests: Do not bury your local landings pages somewhere deep within the architecture of the website. Link to them from a high-level menu. But she immediately follows that up with this point: "Finally, do not build an unreasonable number of landing pages." It sounds like you're right within that recommended threshold. Hope you're able to find something useful in those links. Good luck!

Hi Wizkids, Thanks so much for bringing your question to the forum. I'm so sorry - I've read through your post twice and am not totally sure what you are asking. I agree, the Moz post you found is too old to use reliably. The entire lingo of Local has changed so significantly since 2011, as have many Google features. Can you simplify your question, please, to ensure that the community is getting to the heart of the matter? What precisely is your goal? What are you trying to track? Organic traffic from Google My Business listings to your website? Something else? If you can refine your scenario, I'm hoping we can find an answer for you. Thank you