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Have you used Google's keyword tool to find other relevant keywords people are searching for? I've found the tool very helpful for gauging how relevant a keyword is a determining how much effort I should put into ranking for that keyword. (You can see how many people search for that keyword per month) <cite>https://adwords.google.com/o/KeywordTool</cite> I also read a good post that details a 6 month link-building campaign, which will help raise you domain name in the search results. Check it out: http://www.seomoz.org/blog/the-6-month-link-building-plan-for-an-established-website