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The best I can think of would be to link to the anchors from the page the "level" above.

In other words, on a category page (or equivalent), display links to the page plus its named anchors (actually, much like Google's sitelinks). It's impossible to weigh up the relative weight of links from within the page to links from elsewhere on the site without inside knowledge, but I would prefer this to hidden links.

Firstly, it isn't automatic for Google to add links to your in-page anchors no matter what you do.

It's hard to say for sure whether placing hidden links to the named anchors will work in your specific case - but I would say that if it does work, I'd view it as a short-term solution and probably more risky than I'd like to see for limited reward.

Why not actually link to the anchors? If you think that people might want to jump direct to them from the search results, mightn't people want to navigate to them when they're on your site as well?

There is essentially never a good reason for hiding information that you want Google to find - it should be there for the users as well.

Hi Michelle,

What do you mean by "work"? Are you intending to have a way of exposing this hidden div (in a drop-down or similar)?

One of the most common uses of jump to navigation is for screen readers for the visually-impaired. I imagine that a hidden div could work well for that as they typically ignore CSS styling but I imagine it would need testing in the specific readers.

Happy to dig into this further if you have more info about your plans.