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Hi Will The only problem I see here is why you are writing these articles in the first place. It's not uncommon for an eCommece site to write helpful articles about problem-solving then offer a solution by adding a link to one of their products or services. If the article is well written and optimised then it makes sense that if ranked for a particular problem the addition is a link could drive traffic to your money pages. However, equally valid is you building a reputation for problem-solving without trying to sell at every opportunity. We SEOs post on MOZ, in forums, in our own Facebook groups and other places, but very rarely will you see a direct contextual link back to our services. Building a reputation takes time and effort and it needs to be done gently without feeling the necessity to sell a product or service at any opportunity. The upshot is that I would temper this activity. Produce genuinely interesting and useful content and your reputation will grow. People will then want to follow you because you offer sound advice. If one in four articles have internal links then cool, but presumably if they are on your site reading your stuff they are aware that you sell as well. Retail sites can be really bad at this - blog post after blog post just sharing products - complete waste of time, they never rank and only work for email purposes, well you know what - stick them in an email - tell your acolytes but don't clog up the site with tosh. Anyway that's my spin - if you try and oversell you can end up not selling - people get bored very quickly and a post with buy-me written all over it is doomed to fail. Cheers Nigel