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I used to work for a "black hat" SEO company in the U.K., which left me feeling dirty and just... wrong. Nevertheless, I learnt a lot there, despite all the lessons being the wrong ones. Now I am on a mission to redeem myself for the shameful practises that I was involved in, which thankfully doesn't involve saying 50 "Hail Matt Cutts" a day with a set of rosery beads in the Google corporate colours.