We are changing our SEO strategy. We rank pretty well for our niche market but we have a lot of room to improve. We used to do a ton of article marketing to many different directories. That was our main form of link building. We want to be as "white hat" as possible with our strategy and with Google's recent update it seems they are discouraging article marketing.
This is what we have come up with:
- More focus on writing citation worthy content
- Post content to our blog and social media (Facebook, company and employee twitter accounts)
- Create weekly educational videos
- Push videos to social media and blog
- Create podcasts
- Push through social media and blog
What do you think? What changes would you make?
