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Run an "Open Site Explorer" check to see what links are pointing at you.  Start with the lower quality ones, and do a site:domain search.  If they aren't indexed, get rid of that link. Check where your links are located on these sites.  Footer?  Request a new location, or request to delete the link. Check your keyword density.  If it's obviously high, decrease it Find straggler pages.  Judge it to see if its valuable.  If not, 301 it. Check out all of your pages (starting with most important).  Do they have light content?  Write more good content