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Hey Marton Try and think of ways of capturing a wider audience to care about your industry. Could you run a contest - free personal horoscopes for a year, for example - and look to promote it via social networks, bloggers and buzzfeed type news websites? Can you think of famous horoscopes on the days of big or prophetic events? Like when a horoscope was eerily accurate to something major that happened in the world? (Think 33 Horoscope predictions that will shock you") Maybe a major sporting event? I wonder what Jordan Spieth's was before winning the Masters? Or how about contacting a Taylor Swift or other celebrity fan site and offer them free weekly horoscopes on the celebrity every week? These are just ideas from the top of my head - but in reality they are just variations of the principles that you mentioned - trying to earn backlinks from quality websites, increase your social footprint etc.  The added benefit of these approaches is that they - may - get a bit more exposure and so could result in more referral traffic and general good PR for your site. No doubt, it's a tricky task - but the good thing about horoscopes is that everyone has one, if they choose to read it! So take a look to see if you could try and capture a wider audience by playing to their interests and incorporating that with your website. Hope it helps.